An integrated media company based in Abuja, CBD MediaEdge Communications Ltd, has engaged with the National Bureau of Statistics (NBS) on opinion poll surveys and public enlightenment programmes.
The director-general of NBS and statistician-general of the federation, Adeyemi Adeniran, confirmed this when he received the chairman of CBD MediaEdge. Communications, Chief Akogun Isiaq Ajibola and his team on a courtesy visit to his office on Thursday last week.
Ajibola said the partnership with the statistical office is to promote a better understanding of data information as released by the NBS every quarter which impacts the lives of ordinary Nigerians.
The pact is also to promote the participation of MDGs in consumer research and market surveys in Nigeria.
He said, “In this undertaking, the media company will play a significant role in simplifying statistical data in a storytelling expression rather than in raw figures that may not be interesting to read. A sort of ‘boil it down’ interpretation engagement to the public.”
It will also enable the media firm to expand its reach to nationwide respondents on its regular polls and surveys, especially now that NBS assigns questionnaires only through the digital space.
In his remarks, Adeniran commended the team of CBD MediaEdge Communication Ltd for the initiative and ordered the appropriate directorate to adopt an MOU with the media company without further delay.
In the past, CBD MediaEdge has conducted opinion poll surveys on government agencies as well as independent surveys on media, politics and economic issues.
To underscore the importance of the visit, key relevant departments of NBS; Pubic Affairs, Research & Methodology, Information Technology etc were on hand to participate in the discussion.
The statistician-general who was recently appointed by President Muhammadu Buhari is a career statistician who has shown a unique ability in his approach to the job.