Credit Direct Harps On Work Life Balance, Product Innovation

Credit Direct Finance Company Limited (Credit Direct) recently concluded CD’Lympics, an exhilarating event designed to foster team spirit, work life balance, product innovation through sport.

Credit Direct is the consumer finance arm of FCMB Group Plc and one of Nigeria’s leading digital-first non-bank financial services providers.

The event proved to be more than just a sports event; it was a high-energy celebration that combined athletic competition, team bonding, and product showcases while honouring valued customers.

Speaking on this, chairman for Credit Direct, Ladi Balogun said, CD’Lympics is all about teamwork, fostering a strong culture of energetic people who work hard and play hard, saying, ‘I am grateful for everything Credit Direct contributes to FCMB Group and Nigeria.’

While reflecting on the event, CEO of Credit Direct, Chukwuma Nwanze added that, “CD’LYMPICS is a testament to our commitment to building a vibrant and inclusive culture. It’s about bringing our people and customers together to celebrate what makes Credit Direct unique—our energy, our innovation, and our dedication to nurturing strong customer relationships.”

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Building on its tradition of exceptional people engagement, CD’LYMPICS stated that, Credit Direct’s commitment to fostering a strong and unified workforce following last year’s successful Innov8Fest—an event that championed innovation and collaboration to drive business excellence, CD’LYMPICS brought together a diverse team from across 28 states.

Participants engaged in various activities, from traditional to board games such as creative challenges, all hosted at the University of Lagos Sport Center.

Head of People Management, Edwina Olanipekun said CD’LYMPICS is not just about sports; it’s about promoting work-life balance, building stronger teams and happier employees.

CD’Lympics not only showcased the extraordinary talent and spirit of our team but also reinforced our commitment to fostering a vibrant, inclusive, and engaging workplace. Olanipekun noted.

Head of Brands, Marketing, and Communication, Credit Direct, Kemi Juba-Martins said, several customers were invited, providing them a unique opportunity to connect with the Credit Direct team, and enjoy a day filled with fun.