FG Charges Advertising Agencies On Value Orientation

The federal government has urged the Association of Advertising Agencies of Nigeria (AAAN) to support the information ministry in its quest to promote value orientation in the country.

Minister of information and national orientation, Mohammed Idris, made the call at the 50th annual general meeting of AAAN in Abuja yesterday.

Represented by the director of public communication and national orientation, Sunday Baba, the minister pledged the government’s commitment to delivering good governance.

The minister, while acknowledging the immeasurable contributions of the association to national development, commended it for achieving the milestone of 50 years, adding that in the past five decades, AAAN had demonstrated a commitment to excellence, professionalism and ethical standards in the field of advertising.

“Advertising plays a pivotal role in shaping public perception, driving economic growth, and fostering creativity and innovation,” he said.

He stated that the dedication shown by the association had not only propelled the industry forward but has also inspired countless individuals and organizations to strive for greatness.

The minister further said the ministry was mindful of the critical importance of effective communication, a role that advertising agencies play when disseminating information, promoting national unity, and fostering positive change.

The president of the Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko, paid tribute to the founding fathers of the association, saying the small seed they planted in 1973 had grown into a mighty tree, providing shade and job security for countless professionals across our great nation.

“Despite challenges faced by the industry, I firmly believe that the future of our industry holds promise. By standing united as members of the same family, we can navigate these challenges and emerge stronger,” he said.