In a significant development, a leading provider of customer engagement applications, Plenti Africa Limited, has announced the promotion of Buki Osunkeye from head of Product Development to the esteemed role of chief operating officer(COO).
The appointment comes as Plenti continues to expand its operations and consolidate its position in the leading customer and fans engagement platform in the whole of Africa.
Plenti Group Limited offers a wide range of B2B and B2C services with its main product being a loyalty points web application for merchants and stores across Nigeria.
In addition, Plenti operates as a technology platform, empowering businesses in the FMCG, consumer goods, and various B2C industries to foster customer engagement activities and loyalty programs that cultivate and sustain a dedicated fan base.
Buki Osunkeye brings to her new role a wealth of experience and an illustrious track record as an award-winning Chartered Marketer, Tech leader, and growth marketing strategist.
With numerous years of expertise in developing go-to-market strategies and implementing marketing campaigns for multinational companies, Buki has established herself as a trusted industry professional.
Her journey in the advertising sector began as a Client Service Executive, where she worked on the prestigious Coca-Cola account team. Over time, she climbed the corporate ladder and eventually assumed the position of Head of Product Marketing at Sterling Bank.
Throughout her expansive career, Buki has overseen marketing budgets exceeding $1 million and spearheaded campaigns for renowned brands such as Nokia, Sterling Bank, Meta Inc, Coca-Cola, UBA, Peak Milk, Virgin Atlantic, MTN, Whatsapp, British Airways, Guinness, Bloomberg TV, Benson & Hedges, among others.
Recognised for her strategic prowess and innovative thinking, she has consistently delivered remarkable results through tracked ROI performance marketing projects. Her exceptional skills and leadership qualities make her a natural fit for the role of Chief Operating Officer at Plenti Africa Limited.
As she assumes her new role as Chief Operating Officer, Plenti Africa Limited anticipates benefiting from her visionary leadership and strategic acumen, propelling the company towards greater success in the dynamic consumer finance landscape
Plenti Africa Limited is a prominent provider of consumer technology that empowers businesses in various industries to build and sustain a loyal fan base through its fan and customer engagement platform.
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