The African Brands Media Limited, publishers of The African Brands Magazine, is set to unveil ‘The Africa’s 100 Most Valuable Brands 2023’ on March 29, 2023 in Ikeja, Lagos.
The Africa’s 100 Most Valuable is a special report which is an exclusive ranking of Africa’s best brands. It is to showcase brands’ achievements to the African audience. It is a consumer led survey that establishes brands preferences across the continent. The research is conducted by the Editorial Board of The African Brands Magazine.
The African Brands Magazine Editorial Board Magazine conducted the survey in 23 countries, which covers all Africa’s economic regions and collectively represent at least 75 percent of the population and GDP of Africa. These countries’ brands are among Brands across Africa or within the region. “Mobile interviewing has proven to be the most effective way to reach the African consumer because of the high penetration of mobile as a primary mode of communication,” said the Editor-in-Chief/CEO of The African Brands Media Ltd, Mr Desmond Esorougwe.
Esorougwe stated that, to make the list of The Africa’s Most Valuable Brands, the brand had to be available and recalled in at least one other country other than their domicile market. Given the fragmentation and proliferation of local media, the media list is then focused only on truly Pan Africa countries.
“Overall, The Most Valuable Brands is based on the most rigorous consumer led methodology consistent with global best practices and the most representative and comprehensive study and ranking of Brands in Africa,” he stated.