From Beginner To Pro: Tips To Succeed In Real Estate

Becoming a successful realtor or real estate broker isn’t just about selling properties, it’s about building trust, understanding the market, and staying consistent over time.

Here are practical tips that can help you grow into a strong, credible professional in real estate:

Estate agents are property brokers who negotiate payment bids for commissions with percentage cuts on land sales, rental deals between landlords and Tenants.

These estate agents broker deals, negotiate agency commission and declare listings for property on sites, social media handles and housing platforms.

They verify listings, by working with the property owners to check the authenticity of the listed property while consulting tenants to secure the apartment listed on sites.

Often times commission agents are known to be dubious, fake and unscrupulous with high percentage and high rate of commission charges on listed property.

These, however, increase the risk of real estate fraud and duplicity as many of estate agents are widely unregistered to operate in the property market which has seen many of them fallout with high levels of housing crime, failed housing transactions and real estate fraud.

Speaking to Leadership, Facility Manager and Realtor, Tope Fasugba shared his views stating that homebuyers are increasingly tech-savvy, using online platforms to check property titles, compare prices, and read reviews before committing their financial investments adding that Agents who meet these expectations are more likely to succeed in future.

He said the Nigerian real estate market is evolving. Lagos is maturing, Abuja is growing, and states like Ogun, Oyo and Port Harcourt are becoming new investment frontiers. As demand increases, agents who adapt to professional standards, embrace technology, and build trust will likely outperform others.

He urged estate agents to build trust, embrace technology and position for professional training to learn the new market nodes which he said would integrate agents to learn the frontiers of the demand and supply of real estate sector.

Continuing, he said to become a successful real estate agent requires obtaining proper licensure, joining a reputable firm for training, and building a strong network. Key strategies include understanding local market knowledge of real estate sector, leveraging digital marketing (social media/websites), and practicing consistent, client-centric communication.

While highlighting the broader challenges of Nigerian Real Estate Agents, Fasugba listed

Several factors that many house agents struggle with ranging from, Lack of Professional Training: He said Many agents enter real estate without formal training or knowledge of industry best practices. Selling property requires more than enthusiasm; it requires understanding contracts, negotiation, market trends, and legal compliance.

Secondly, he cited Limited Access to Listings adding that Agents often compete for the same few available properties. Without exclusive access or strong developer networks, closing deals becomes a challenge.

He also listed High Property Prices stating that Nigeria’s real estate prices, particularly in Lagos and Abuja, are high relative to average incomes. Buyers may hesitate to commit, even if the agent is competent.

He bemoaned on the state of Economic Uncertainty which has put Inflation on three digits with effects on interest rate hikes, and fluctuating exchange rates which affect buyers confidence.

He said Many potential buyers delay purchases, which directly impacts agents’ sales numbers.

Furthermore, Fasugba mentioned the Marketing Gaps in the real estate sector adding that agents who rely on outdated methods like cold calls or simple signage are likely to fail. Social media marketing, property listing platforms, and virtual tours are now the essential tools.