IMC Expert Alegbeleye Honoured As 2023 Outstanding Media Advertising Personality

Integrated Marketing Communications expert, Adekemi Alegbeleye, has been honoured as the outstanding Media Advertising Personality of 2023.

The current GM/COO at Dentsu X Nigeria was crowned as the ‘Outstanding Media Advertising Personality of the Year’ by Nigeria’s multi-channel media organisation, Marketing Edge Publications Limited.

The Marketing Edge Marketing and Advertising Excellence Awards 2023 is dedicated to recognising exceptional accomplishments by product, corporate, institutional and personality brands in the Nigeria’s marketing and advertising ecosystem.

Quite interestingly, the event marked the grand finale of the company’s 20th anniversary, which started some weeks before then.

The grand gala at which Adekemi was crowned was graced by revered figures in the brand management business and the business of brand management in Nigeria and beyond.

Among the luminaries in attendance were Mr. Udeme Ufot, the Group Chief Executive Officer of SO&U Ltd, and co-chair of the THECS Policy Commission of the Nigerian Economic Summit Group (NESG); Prince Dozie Mbanefo, a distinguished out-of-home advertising practitioner, a serial entrepreneur and the Chief Executive Officer of New Crystal Communications, as well as Managing Director of DLK Oil & Gas; Sir Steve Omojafor, the Group Chairman of STB-McCann; Mr. John Ehiguese, Founder and Chief Executive Officer of Mediacraft Associates; Mr. Israel Jaiye Opayemi, Managing Director/Chief Strategist of Chain Reactions Nigeria; Mrs. Olubunmi Oke, former President of the Association of Advertising Agencies of Nigeria, AAAN and Managing Director of Ladybird Advertising; ad Mrs. Tolulope Medebem, Managing Director of Aster Integrated Marketing who is also the President of the Experiential Marketers Association of Nigeria, EXMAN.

These luminaries have individually and collectively significantly shaped and influenced the Nigerian advertising and marketing landscape.

John Ajayi, Publisher/CEO of Marketing Edge, underscored the meticulous selection process that led to Kemi Alegbeleye’s well-deserved recognition. He highlighted the importance of diligence and competence in the decision-making process and commended Alegbeleye for her unwavering competence and professionalism throughout her illustrious career.

With an impressive career spanning over 15 years in media and marketing, Adekemi Alegbeleye is driven by an unwavering passion for delivering innovative and impactful solutions that assist clients in achieving their business objectives while effectively connecting with their target audiences. As the GM / COO at dentsu X Nigeria, she leads a team of exceptionally skilled professionals responsible for crafting and executing integrated campaigns across diverse channels and platforms.

Her expertise spans across various core competencies, including brand building, marketing communications, connections planning, and strategic leadership, with credentials which includes a certification from CIM UK and membership in IAA Nigeria, demonstrating her unwavering commitment to continuous learning and professional growth.

Adekemi’s background in accounting also equips her with the skills to manage budgets and resources effectively as it overarches her mission to drive growth and excellence by harnessing her extensive expertise and experience within the dynamic and diverse Nigerian market.