Intercontinental Distillers Rewards Distributors, Relaunches Cocktail Drink

The Intercontinental Distillers Limited (IDL) has rewarded its distributors for the last business year.

The company, during the distributor’s award unveiled the new look of Teezers Sparkling Cocktail Drink and the new variants of the brand.

At the product launch in Lagos, the managing director, Patrick Anegbe emphasised the theme of the event ‘Beyond Limits’ as he disclosed that it reflected the collective journey of surpassing boundaries and pushing the company, her brand, and distributors to new heights.

Head of Sales, Hope Gbagi, explained that, the 2023 Distributors Award is a testament to commitment and excellence, and celebrates the outstanding contributions of distributors who have demonstrated unparalleled dedication and achieved remarkable milestones in their service to IDL.

The deserving awardees include; Sunday Emmanuel, MD of Chubby Bros Enterprises; Yemisi Adewusi, MD of YTT Distributors Investment; Biola Adewuyi, MD of Biola AY Stores; and Dorothy Anegbe, MD of Ogbohu Enterprises who emerged the number one distributor of the company.

According to Head of Marketing, IDL, Mobolaji Alalade, the company has responded to the dynamic preferences of Nigeria’s vibrant and youthful population by introducing two new additions to Teezers Sparking Cocktail Drink range; Teezers Orange Flavour, designed for people seeking a zesty, refreshing citrus experience, embodies an invigorating source of energy with its vibrant colour, as well as Teezers Lemon and Ginger Flavour, a non-alcoholic option catering to non-drinkers and children, ensuring inclusivity across demographics.

While the revamp of Teezers Sparking Cocktail Drink includes an upgrade from the 300ml bottle to a trendy, convenient 400ml container. The brand label is now in a contemporary design which resonates with the spirit of the new age. Notably, the logo radiates an aura of elegance while embracing the brand’s youthful and fun-filled essence.

Alalade further buttressed that the IDL launched a new Teezers Sparking Cocktail Drink marketing campaign ‘More Fun’ emphasizing the need to increase the options for consumers as well as Teezers’ unique proposition as the Master of Fun.

Similarly, he promised that IDL plans to activate fun-filled experiences for consumers at various leisure destinations and touch points throughout Nigeria.