With technological advancement paving the way, content creation is ubiquitous in everyday human life. The phenomenon has already unleashed a massive “Creator economy’ worth over $ 100 bn. Creating content is now a lucrative career choice for many youngsters who view this as a way to personal growth as well as an instrument of social change. Jake Gagain believes these 5 pro tips can help Young Creators make engaging content.
1. Novelty the Watchword:
With so many creators out there, chances are someone is already talking about things you wish to create content. So, how to stand out from the crowd? You must experiment with the form of your content and see what new ideas, information, or value you can add to your audience. Compare and brainstorm with your ideas vis-a-vis those of other creators. See what difference you can bring and carve out your niche style.
2. Purposeful Content:
Following the trend, anyone can produce content. But, ask yourself why you want to create content. Seek out the purpose. Purposeless content is ineffective and cannot engage the audience. Chalk out the goals and outcomes of your content in measurable terms. Content must project your research and findings that educate and inspire the audience to take affirmative action.
3. Entertainment Quotient:
While educative and informative data are fine, they may fall flat on the audience if your content lacks an entertainment quotient. A light-hearted humorous take or some anecdote as a subplot that basically enunciates your theory would attract the audience. Try to weave a story around the idea or fit in a real-life experience. That builds immediate connection and credibility.
4. Assorted Medium:
Nobody likes to read the same case study every day. It’s monotonous. You got to keep your audience hooked with a clever mix of different mediums of content. Use infographics and eye-catching visuals around your niche subject one day. Go for a talk show or podcast with an expert the next day. “In a nutshell, keep your content active in various formats across different platforms,” says Jake Gagain.
5. Discipline and Regularity:
The absence of discipline derails many ambitious projects. It is no different here. Engaging content needs rigorous discipline on the part of the creator. Followers will stay loyal to you when quality content flows with regularity. That is also the key to engagement.
