Lagos Govt, Firm To Showcase Tourism Potential

Lagos State government in collaboration with Naija Brand Chick (NBC), has concluded plans to host a three day trade Fair in the tourism and hospitality  sector to showcase the enormous tourism  potential in the state, saying  it will help to attract over N5 billion investments.

The special adviser to the governor on tourism, arts, and culture, Idris Aregbe, disclosed this yesterday, at a joint press briefing with NBC to give the highlights on the three day trade fare, held at the Press Center, Alausa, Ikeja.

Aregbe said, “With great pride and excitement as we announce a landmark collaboration that marks a significant departure from traditional governance approaches.

“It is my honor to unveil our value-driven partnership with Naija Brand Chick (NBC).

“This alliance is not just about cooperation; it’s about amplification. It’s about taking the Lagos Tourism NBC Trade Fair to unprecedented heights, where it serves as a pivotal catalyst for our entrepreneurial community.

“The 14th-16th of June, 2024 will witness the historic event that marks the beginning of a new era in hospitality and trade fair.

“Under the visionary leadership of  Governor Babajide Olushola Sanwo-Olu and with the steadfast support of the Lagos State Ministry of Tourism, Arts and Culture, we aim for nothing short of excellence.

“Our ambitious goal of N5 billion in sales speaks volumes about our commitment to driving economic growth and prosperity.”

Aregbe said this year’s fair will be a convergence of diverse sectors, spanning lifestyle and home, fashion and personal care, services and innovation, arts and craft, adventure and recreation, travel and hospitality, and cultural and recreational attractions.

“It’s a testament to our unwavering dedication to inclusivity and diversity.

“With an anticipated influx of participants and visitors, the fair will provide an unparalleled platform for vendors and entrepreneurs to showcase their offerings, connect with a wider audience, and contribute to the vibrant economic landscape of Lagos,” he said.

The chief executive officer of NBC, Mrs. Nelly Agbogun, in her brief speech described the forthcoming trade fair as “unprecedented.”

“The trade fair will be unprecedented. We are excited about this programme. It will bring a lot of investment opportunities to Lagos in particular and Nigeria in general.”