LASAA Launches Y2025 Mobile Advert Permit

Lagos State Signage and Advertisement Agency (LASAA) has launched its 2025 Mobile Advert Permit, featuring a QR Code secured by encryption for all branded vehicles operating within the state.

Speaking at the QR Code launch held in Lagos, recently, the managing director/CEO of the agency, Prince Fatiu Akiolu stated that the Mobile Advert Permit will be issued to owners/users of branded vehicles, including motorcycles, cars, buses, pick-ups, trucks, trailers, and others.

Prince Fatiu Akiolu further explained the purpose of the launch, which is conducted at the end of each bill year, as an avenue to remind users whose permit will expire of the need to renew for the coming year and also encourage new owners of branded vehicles to comply with registration demands.

He reiterated that this permit is valid for one year, that is, January to December, and it is renewable on a yearly basis. “If a user fails to obtain the Mobile Advert Permit and is caught at any point during the year, he will still be required to pay for the full year, and also pay a fine for non-compliance.

This serves as a reminder to everyone and companies to ensure they register for their Mobile Advert Permit,” he added.

Also speaking, deputy general manager and head, Mobile Advert Department of the Agency, Olubukonla Ayodele, added that the updated website now provides an online platform where users can make payments via PayStack.

She said that once a user’s permit is approved, a QR code will be sent to the valid registered email address supplied during the online registration. With the new system, customers will have access to a dashboard containing their details, thereby allowing them to manage subsequent registrations and make payments online for as many vehicles as they want.

Ayodele assured that, upon completion of the registration process, confirmation will be sent directly to the customer’s email. She added that customers need to provide valid email addresses and corporate details to ensure their applications are processed efficiently before payment.

She encouraged customers to attach photos of the vehicles they are registering to indicate the type of branding being applied for. The vehicle’s plate number is crucial in this process as it serves as identification for generating the QR code.