LG Celebrates Ramadan With Iftar Outreach, Customer Rewards

LG Electronics has reinforced its commitment to community support and shared prosperity as it joined Muslim faithful across Nigeria in marking the holy month of Ramadan with a series of outreach and engagement initiatives.

The company, through its annual “Share The Life’s Good” campaign, organised Iftar outreaches in mosques and community centres across major cities, providing meals to fasting Muslims and promoting unity during the sacred period.

Ramadan, widely regarded as a time for spiritual reflection, generosity and compassion, provided a platform for the firm to deepen its connection with communities while supporting families with nourishment and comfort.

Speaking on the initiative, Managing Director of LG Electronics, Mr. Hyoung Sub Ji, said, “Ramadan is a sacred period marked by prayer, fasting, and reflection. It brings people closer and reinforces the importance of kindness and community. Through our Share The Life’s Good initiative, we are proud to support families and deepen our connection with consumers during this special time.”

In addition to community outreach, the company extended its engagement to customers through in-store activations and curated experiences, including special Iftar gatherings designed to celebrate the essence of the season.

On his part, Public Relations and CSR Manager, LG Electronics, Moses Osime, said the company’s Ramadan presence goes beyond charity, integrating consumer engagement with meaningful experiences. According to him, LG leveraged multiple platforms to connect with Muslim faithful, offering both practical support and inspirational content.

The company also rewarded customers through its Ramadan double-digit campaign, presenting appliances, shopping vouchers and gift items to consumers who purchased LG products within the period.

Meanwhile, Osime explained that the initiative was aimed at encouraging patronage while extending the spirit of giving to customers. He added that the firm also highlighted the role of its home appliances in simplifying meal preparation, particularly during the demanding fasting schedule.

He said, “Ramadan gives us the privilege to celebrate community, and LG is proud to be part of that story.”

Furthermore, the company collaborated with influencers and culinary experts to promote nutritious meal options, demonstrating how its kitchen solutions, including microwave ovens, can help families prepare balanced Sahur and Iftar meals efficiently.

Through these initiatives, LG Electronics continues to strengthen its relationship with Nigerian consumers, delivering innovative products alongside impactful experiences that reflect the true values of Ramadan.