Luft Pay TV has officially launched in Nigeria to provide new era in home entertainment.
The launch yesterday in Lagos brought together media executives, content creators, industry stakeholders, and entertainment enthusiasts to witness the unveiling of a brand that promises to deliver not just content—but connection, clarity, and consumer-first value.
Speaking at the launch, Yemi Adebowale, Head of Corporate Communications and Media at Luft Pay TV, positioned the brand as a visionary response to the complexities and gaps in Nigeria’s current pay TV offerings.
“Luft Pay TV is more than just another player in the market. We’re here to simplify entertainment, eliminate confusion around billing, and provide real value with high-definition content that reflects both global quality and local identity,” Adebowale said.
According the firm, the platform will champion local storytelling by partnering with indigenous content creators to produce and showcase original African content.
“This is part of a long-term vision to not only entertain local audiences but to project African stories to the world.
“Luft has already kickstarted nationwide installations across the six geopolitical zones, backed by a fast-growing distribution network and a robust customer service infrastructure designed to ensure a seamless user experience.
“We’re not just delivering television. We’re delivering trust, consistency, and homegrown innovation,” Adebowale added.
