Tope Mark-Odigie, a renowned media personality, entrepreneur, and CEO of REB360, as well as the founder of WIRE Africa, has spent the past 12 years inspiring audiences with her insights, authenticity, and passion.
As the award-winning host of Nigeria’s leading breakfast show, Your View, she has used her platform to promote healthier lifestyles, advocate for holistic remedies, and champion community-driven initiatives. Her influence transcends television, impacting audiences both at home and abroad.
Empowering Through Real Estate, Financial Literacy
As the CEO of REB360 and the founder of WIRE Africa, Tope is dedicated to fostering financial empowerment through real estate. Her work has transformed lives and driven economic growth. Inspired by trailblazers like Ibukun Awosika and Oprah Winfrey, she bridges entrepreneurship and empowerment, with her flagship “Game of Money” conference serving as a testament to her vision.
Hosting Nigeria’s most popular breakfast show has been a rewarding journey, she shared, adding that, “Over the years, the platform has allowed me to touch lives in unexpected ways. I’ve inspired countless individuals to embrace their natural hair, adopt healthier lifestyles, and explore fitness and holistic health options.”
Her vision for WIRE Africa reflects her belief in the transformative power of financial independence for women. “When women are financially empowered, families thrive. Educated children, reduced poverty, and fewer cases of domestic violence are just some of the benefits,” she explained. Through mentorship and support, WIRE Africa has helped women acquire properties both in Nigeria and abroad, enabling many to earn income in multiple currencies.
Influences and Vision
Tope credits much of her journey to the influence of Ibukun Awosika and Oprah Winfrey. “Their resilience, honesty, and ability to create wealth without privileged beginnings inspire me,” she noted. “They remind me to aim high, work hard, and stay true to my values.”
On tackling unemployment in Nigeria, Tope emphasised the importance of addressing root causes. She highlighted her collaboration with HOFOWEM, under the leadership of Lagos’ former First Lady, Mrs. Ambode, where over 200 young Lagosians were trained in vocational skills. “Today, many of them are not just self-reliant but also employers of labor,” she said, showcasing the power of transformational training.
She also called for urgent reforms in Nigeria’s education sector. “The damage at the primary and secondary levels is alarming. Quality education is foundational. Supporting schools and advocating for better teacher welfare can lead to significant change,” she noted.
The inspiration behind her Game of Money conference is rooted in her desire to reshape perceptions of wealth. “For many, money is either feared or misunderstood,” Tope explained. “The conference demystifies wealth, providing practical tools and principles to help people embrace legitimate wealth-building opportunities.”
Her advocacy for financial literacy and ethical wealth creation is further driven by a personal mission to combat the societal challenges tied to unemployment and poverty.
Overcoming Challenges
Tope’s journey in television has not been without challenges. Misunderstandings and negative feedback were early hurdles, but they taught her valuable lessons. “Clarity is key,” she noted. “I now ensure my words are precise to avoid misinterpretation.”
She also learned to manage criticism by focusing on her work and its positive impact. “I’ve realized that resilience and focus are my best responses to negativity.”
Advice for Newcomers
Tope advises aspiring professionals to approach their work with openness and respect. “In a diverse country like Nigeria, acknowledging different perspectives fosters dialogue and builds trust. Feedback—whether positive or negative—is the breakfast of champions.
It’s essential for growth and improvement.”
On real estate, she emphasized the importance of thorough industry knowledge and due diligence. “Seek mentorship, build strong networks, and maintain transparency. Integrity will set you apart,” she advised.
Looking Ahead
Tope’s future goals include reaching one million Africans through teaching, speaking, coaching, and mentoring. “Media is a powerful tool for shaping mindsets, and I intend to use it to create lasting societal change,” she shared.
Her Real Estate Mentorship and Master Program is designed to transform novices into experts, helping them scale their businesses and realize their potential. “The program has shown that there’s always room for growth, even for experienced professionals,” she added.
Education and Personal Life
Born on May 12, 1985, in Lagos State, Nigeria, Tope Mark-Odigie completed her primary and secondary education, earning her First School Leaving Certificate and West African Senior School Certificate. She graduated with a degree in Science Laboratory Technology.
In addition to her media career, Tope is a wealth and investment coach, makeup artist, and entrepreneur. She is the CEO of Ewabela, a makeup studio and academy, alongside her real estate ventures.
Tope is married to Mark Odigie, and they have three children. Her story is one of resilience, vision, and an unwavering commitment to creating change, leaving an indelible mark on lives across the globe.
