Milo Begins Ramadan Gifting Campaign Across Northern Nigeria

Milo has rolled out a 30-day Ramadan gifting campaign across Northern Nigeria, delivering packages to families and reinforcing the values of generosity and unity that define the holy month.

The initiative includes the donation of over one million sampled cups, more than 1,000 Milo cartons, and essential Iftar items such as prayer mats, kettles, and plastic buckets distributed across the region.

Supported by Milo’s ambassadors, including Ahmed Musa, Mansurah Isah, and Sulaimon Bosho, who have helped amplify its message of unity and generosity.

At the launch of the gifting campaign, category manager for Beverages, Gilbert Tweneboah-Koduah, said by providing essential items for Iftar, the firm supports families by aligning actions with values of care and compassion.

“Executing this initiative during Ramadan reflects our commitment to deepening our connection with our consumers. By providing essential items for Iftar, we are supporting families and aligning our actions with the values of care and compassion.”

The donated items will be handed over to 100 religious and community leaders overseeing mosques with an average of 300 worshippers each, who will coordinate distribution to ensure the support reaches families.

Chairman of the Kano State Hisbah Board, Sheikh Ibrahim Shehi Mai Hula, commended the effort, stating that the donation would allow them support those in need during Ramadan.

“It’s great to see MILO, a brand we trust, go beyond commercial sales to support those in need during Ramadan. Their donation is helping us reach more people, and we are grateful for their generosity.”