New ICAN President To Deepen Accounting Profession Relevance, Rebranding

The new president of the Institute of Chartered Accountants of Nigeria(ICAN), Haruna Yahaya has promised to, under his administration, deepen the relevance of the accounting profession while equally rebranding the institute.

Yahaya stated this when he was officially inaugurated as the Institute’s 61st president at ICAN’s head office in Lagos recently.

He said, “It’s time the world sees ICAN not merely as a gatekeeper of professional standards, but as a symbol of excellence, relevance, and global distinction. In an era defined by visibility, narrative, and perception, a legacy that is not seen, heard, or celebrated risks being forgotten.

“This year, we are embarking on a bold brand revitalisation journey – one that will amplify ICAN’s voice across digital platforms, within academic corridors, in corporate boardrooms, and on the international stage. Our goal is simple but profound: to ensure that ICAN is not only respected, but also recognised, remembered, and revered. Young professionals often challenge us by saying that ‘We know that ICAN is strong, but can the world see it?

To address this challenge, he said, his regime will adopt a multi-pronged strategy that strengthens the institute’s identity, enhances its service culture, and inspires emotional connection with both prospective students and existing members. “ICAN will no longer be a quiet achiever – it will become a visible force. A name that resonates with pride. A destination brand for aspiring professional accountants across Africa and the diaspora,” he noted.