Twenty ambitious entrepreneurs in Nigeria will compete for a N50 million grand prize in the 10th anniversary edition of The Next Titan Nigeria, the country’s foremost entrepreneurial reality TV platform.
Tagged ‘The Unconventional’, this milestone season promises to push the boundaries of entrepreneurial innovation and creativity in Nigeria, showcasing the transformative power of ideas.
Executive producer,, The Next Titan , Mide Akinlaja, at a press conference, on Wednesday, in Lagos, described the show as a unique platform that transforms business ideas into success stories.
“This is more than a reality TV show; it is a movement aimed at empowering young Nigerians to become job creators.
Season 10 will not only showcase the entrepreneurial potential of our youth but also challenge them to demonstrate creativity, resilience, and innovation in real-world business scenarios,” he said.
This year’s competition begins with nationwide auditions in February 2025, spanning Port Harcourt, Abuja, Enugu, and Lagos, along with an online submission process. From these auditions, the top 50 candidates will enter a rigorous boot camp, culminating in the selection of 20 finalists who will live together in the Titan House. Over 10 weeks, the contestants will tackle business tasks and challenges designed to test their skills in marketing, sales, advertising, and philanthropy, with weekly eliminations in the Titan boardroom.
Apart from the N50 million grand prize for the winner, viewers of the show stand a chance to win N1 million weekly by participating in a trivia competition. The show will also feature mentorship sessions from top Nigerian business leaders, providing contestants and viewers alike with invaluable insights into the world of entrepreneurship.
Akinlaja highlighted the broader impact of the program, noting its role in shifting mindsets among young Nigerians. “Beyond the competition, The Next Titan inspired countless viewers to move from being job seekers to job creators, building a legacy of innovation and enterprise,” he stated.
This landmark season is powered by headline sponsor BETANO, a global gaming and tech giant, alongside key partners such as Sifax Group, Arik Air, and Lifemate Furniture. Akinlaja expressed gratitude to these sponsors for their commitment to fostering entrepreneurial growth in Nigeria. With its mix of entertainment, mentorship, and real-world challenges, The Next Titan Nigeria X is set to make history as it empowers a new generation of business leaders and celebrates the audacity of young Nigerian entrepreneurs.
