‘Nigeria Now Fastest Growing Country In Global Pizza Consumption’

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Nigeria has witnessed a 1,222 per cent increase in pizza orders delivered via Glovo, marking it the fastest-growing country globally for pizza consumption.
Glovo, the multi-category app, revealed insights into the consumption habits of one of Nigeria’s favourite meals, Pizza. The data, which reflects the consumption habits of Nigerians in 2023, reveals an astonishing 1,222 per cent increase in Pizza orders delivered via the Glovo app vs. 2022. This catapults Nigeria to the fastest-growing country globally for Pizza consumption, followed by Tunisia and Armenia with 262 per cent and 164 per cent increase respectively.

In 2023, chicken-based Pizzas were heavily consumed, representing 44 per cent of all deliveries. Notable shifts in consumer preferences were seen in specific Pizza recipes, with Pizza containing beef and sausages having a remarkable 14,471 per cent and 4,141 per cent surge, respectively.
Examining size preferences among Nigerians, ‘Large’ Pizzas were favourites, accounting for 45 per cent of total orders, while ‘Regular or Medium’ and ‘Small’ sizes closely followed with 28 per cent and 27 per cent, respectively.
Glovo recorded the highest Pizza orders in 2023 on October 28th. On that day, Nigerians ordered x4 more pizza orders than the average Saturday in 2023. In terms of cities, while Lagos dominated Pizza orders with a 57 per cent share, the record for the most expensive pizza order, totalling N136,240, was recorded in Abuja, Nigeria.
Speaking on Nigeria’s Pizza consumption trend, general manager, Glovo Nigeria, Lamide Akinola expressed the company’s commitment to being the preferred choice for Nigerians in the multi-category app space.

“We’ve remained steadfast in our commitment to being the preferred choice for Nigerians. The wide variety of options available for this product, coupled with a 195 per cent increase in pizza partners in 2023, underscores our support for SMEs,” she remarked.
Glovo, is a multi-category app connecting users with businesses, and couriers, offering on-demand services from local restaurants, pharmacies, grocers, beauty stores and supermarkets, and high-street retail stores.