Nimbus Awards N40m Advertising Support To 20 Women-led Businesses

The Nimbus Aid Project, driven by Nimbus Media Limited has awarded N40 million in advertising support to 20 inspiring women entrepreneurs in Nigeria.

At a prize-giving ceremony held in Lagos, the CEO of Nimbus Media, Wale Adegoke, acknowledged the hurdles businesses face in today’s ever-changing world but emphasised the incredible potential for individuals and businesses to transform adversity into opportunity, a message of resilience that resonated with the audience.

Also, the Nimbus Aid Project’s convener emphasised the importance of supporting women-led businesses, recognising them as the backbone of the nation, saying, “their unwavering commitment and sheer determination have allowed them to rise above the most trying circumstances. But they deserve more than just praise for their resilience; they deserve our collective support.

“As a community, Nigerians must ensure that these businesses not only survive but thrive, and the Nimbus Aid Project exemplifies our shared commitment to this responsibility. It is a testament to what we can achieve when we come together to uplift and empower one another.”

Chief stakeholder engagement officer of SANEF Nigeria, Uche Uzoebo underscored the profound connection between building sustainable and inclusive business ecosystems and societal impact.

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She explained how the business landscape can catalyse positive change, emphasising the broader implications of fostering an environment that supports women-led businesses.

Also speaking, Lagos State manager of SMEDAN, Dr Bunmi-Kole Dawodu highlighted an essential point from a McKinsey report, stating that if women participated in the economy at the same rate as men, the global GDP could increase by up to 26 per cent.

According to him, “to support and further advance women-led businesses, public policies should aim to create gender-sensitive policies and programs, ensure access to finance, resources, and networks, foster a supportive business environment that encourages entrepreneurship, and empower women entrepreneurs through training, education, and mentorship.”

Another speaker, CEO of Kobo 360, Cikü Mugambi emphasised the transformative power of businesses in driving societal change and positive impact, underscoring the link between business success and making a difference in African communities.

The Nimbus Aid Project, established in 2016, has a track record of fostering positive change. With a history of supporting 13 organisations, 11 of which were women-led, it has provided N35 million worth of Digital Out-Of-Home (DOOH) advertising, generating over 2.8 million unique views to beneficiaries in key Nigerian cities.

In 2023, the Nimbus Aid Project renewed its commitment to gender equality and economic growth by offering over N40 million worth of advertising on Nimbus screens to 20 selected women-led businesses. This opportunity promises to enhance their visibility, connect them with new customers, and accelerate their growth.