NIVEA: We’re Committed To Customer Safety – Beiersdorf

Manufacturers of NIVEA products  in Nigeria, Beiersdorf has reassured its customers that it remains committed to global standards and the safety of its customers.

Beiersdorf’s action followed the affirmation of the National Agency for Food Drug Administration and Control (NAFDAC) that the NIVEA Black & White Roll-On manufactured in Nigeria is safe for public use.

In an update on its initial Safety Alert Notification of October 31, 2024, on NIVEA Black & White Invisible Roll-on deodorant (50 ml) batch number 93529610, in relation to the general European Union (EU) Rapid Alert System for Dangerous Non-Food Products (RAPEX), said the product was safe.

In the update on its website dated November 2, 2024, the agency confirmed the safety of the NIVEA Black & White Invisible Roll-on deodorant (50 ml) manufactured in Nigeria.

In a reaction to the agency’s report, the company said, “As a corporate citizen, Beiersdorf is working collaboratively with NAFDAC to safeguard the interest of the Nigerian consumers by ensuring that our locally manufactured product meets the global quality standards.”

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The company added that the safety of its consumers remains its highest priority, consistent with its ethical philosophy as a business.

“In pursuit of this commitment, Beiersdorf’s entire NIVEA product portfolio formulations have been reformulated to be Lilial-free formulas in full compliance with the EU regulation on cosmetic products well ahead of its Lilial ban coming into effect as far back as March 1, 2022. For instance, the formulation of NIVEA Black & White Invisible Roll-on deodorant has been Lilial-free since at least 2020 across the globe, including Nigeria,” the company said in a statement it issued on Monday.

In clearing the product, NAFDAC said, “A recent investigation shows that the Black and White Nivea Roll-on deodorant manufactured in Nigeria does not contain the non-compliant ingredient (BMHCA).”

Following the release of the notification by the agency, Beiersdorf issued a statement in which it assured its esteemed customers that the Batch No. 93529610 in question had not been marketed in Nigeria and thus was never recalled by Beiersdorf, the owner of NIVEA brand, as the legal manufacturer.

It added that the batch in question had, in fact, expired in January 2022 and was hence at the time fully compliant with the then valid European cosmetic regulation.