NIVEA’s N3bn Promotion Reaches Final Stretch, 700,000 Winners Emerge

NIVEA’s landmark N3 billion National Consumer Promotion has reached its 12th draw, with over 700,000 winners emerging nationwide.

Following the Week 11 and Week 12 draws held on March 19 and March 26, 2026 respectively, more winners have continued to emerge nationwide, reinforcing the credibility and widespread participation that have defined the campaign since launch.

Among recent standout winners are Tahir Sa’id from Lagos and Orukpe Abumere from Benin, Edo State, who each won N1 million after purchasing their regular NIVEA products.

Reacting to his win, Tahir described the experience as unforgettable. “I honestly did not believe it at first. Buying my regular NIVEA lotion has brought me this huge luck. This is something I will always remember, and I’m grateful for the opportunity,” he said.

For Orukpe, the surprise reward turned an ordinary purchase into a life-changing moment. “I bought NIVEA because I trust the brand, but I never imagined I would become a millionaire through it. This reward has come at the perfect time for me,” he shared.

With twelve successful draws now completed, the promotion has produced well over 700,000 winners nationwide. So far, 120 consumers have won N1 million each, 300 winners have received N50,000 Jumia shopping vouchers, while over 1.2 million consumers have enjoyed N1,000 instant airtime rewards, demonstrating the massive scale and accessibility of the campaign.

Now entering its final stretch, NIVEA called on consumers across Nigeria to take advantage of the last opportunity to participate, saying that the promotion officially ends on April 8, 2026, making this the decisive final week for Nigerians to buy, scratch, and win.

The Company said the Grand Prize Draw, scheduled for April 9, will reward lucky participants with the campaign’s biggest prizes yet – three brand-new SUVs, ten all-expense-paid trips to Spain to watch Real Madrid live, and major cash prizes of N5 million, N3 million, and N2 million.

Speaking on the milestone and the final push toward the grand finale, the marketing director for Central, East & West Africa (CEWA) at Beiersdorf, Fiyin Toyoemphasized the urgency of participation.

“This is the final call for consumers to take part in what has become one of Nigeria’s most rewarding consumer promotions. Over the past weeks, we have celebrated hundreds of thousands of winners, but the biggest rewards are still ahead. We encourage Nigerians everywhere to buy, scratch, and win now because every purchase could unlock instant rewards or a chance to drive home an SUV, travel to Spain, or win life-changing cash prizes,” she said.

The ‘Double the Care, Double the Glow’ campaign combines everyday skincare with tangible rewards, reinforcing NIVEA’s commitment to delivering value beyond products while creating memorable experiences for loyal consumers.

The N3 billion Consumer Promotion is fully approved and regulated by the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC), ensuring transparency and consumer confidence throughout the campaign.