PalmPay, Premier Cool Roll Out N100m Consumer Reward Campaign

PalmPay, Nigeria’s leading digital bank, has partnered with Premier Cool, an antibacterial cooling bar soap brand under PZ Cussons, to launch a nationwide consumer promotion tagged “10K for 10K Campaign” aimed at rewarding 10,000 Nigerians with instant cash prizes totalling N100 million.

The three-month promotion, which runs from January 12 to April 11, 2026, will see 111 winners emerge daily each receiving N10, 000 paid instantly into their PalmPay wallets.

Speaking at the launch of the campaign, Managing Director, PZ Cussons Africa, Mr Oghale Elueni, said the initiative was designed to provide financial relief to households amid prevailing economic pressures.

“At a time when financial pressure is real for many households, this promo is our way of easing the load and refreshing Nigerians, emotionally and financially, with a brand they already know and trust,” Elueni said.

He added that the promotion aligns with Premier Cool’s long-standing commitment to consumer well-being, noting that participation is simple and rewards are instant.

To participate, consumers must purchase a promo-coded pack of Premier Cool 110g (Ultimate or Black), unwrap it to reveal a unique code, scan the QR code on the pack to access the campaign microsite and the PalmPay app, and enter the code in the PalmPay app for an instant draw.

According to the organisers, winners receive their N10, 000 reward immediately upon successful entry, reinforcing the campaign’s focus on speed, transparency, and ease of access.

Meanwhile, new PalmPay users who participate in the promotion will enjoy a welcome bonus of up to N5, 550 further underscoring the fintech company’s drive to deliver practical financial value to users.

Also speaking at the launch, managing director of PalmPay Nigeria, Chika Nwosu, said the partnership reflects PalmPay’s commitment to improving everyday financial experiences for Nigerians.

“This campaign reflects PalmPay’s commitment to delivering real, everyday value to Nigerians. By partnering with a brand that families have trusted for decades, we are reinforcing our promise of smarter banking that supports daily living, saving, and financial growth,” Nwosu stated.

He further noted that the collaboration blends consumer rewards with digital financial inclusion, particularly for users seeking seamless and instant transactions.

The campaign, which is described as “Rewarding Loyalty, the Premier Cool Way,” is positioned to strengthen consumer engagement by offering tangible benefits for brand loyalty.

Hence, the campaign underscores that Premier Cool, with decades of heritage under PZ Cussons, remains a household name in Nigeria, known for reliability, family well-being, and consistent quality.

Similarly, PalmPay, on its part, continues to expand its footprint as a digital banking platform focused on financial inclusion and economic empowerment offering services such as mobile payments, savings, and micro-insurance through its app and nationwide agent network.