LAGOS, Nigeria:
Nigerian-built social media platform Crowwe is gathering momentum ahead of its planned relaunch, after former Minister of Communications and Digital Economy, Professor Isa Ali Ibrahim Pantami (CON), signed up as a user. The platform says it has now recorded more than 4,000 registered users.
Pantami announced on his official social media account that he had joined Crowwe and urged his followers, family and friends to do the same. He was Director-General of the National Information Technology Development Agency (NITDA) from 2016 to 2019, and served as Minister of Communications and Digital Economy from 2019 to 2023, where he led the digital economy agenda and the renaming of the ministry. His sign-up comes days after the Federal High Court in Gombe, on September 24, nullified the process that produced him as the Peoples Democratic Party’s (PDP) 2027 governorship candidate and ordered a fresh primary within 30 days. The ruling followed a suit by aspirant Usman Aliyu Garry. The PDP scheduled the fresh primary for September 29, cleared Pantami and two other aspirants to participate, and Pantami eventually emerged as the party’s standard bearer.
The sign-up by a public figure with his background in digital technology and public communications adds fresh weight to the platform’s renewed push. Alongside growing registrations from individuals and businesses, it underlines Crowwe’s ambition to become a homegrown alternative for social networking, communication, digital payments and business productivity. Its management expects more sign-ups as awareness of the upgraded services grows.
Founded by Adamu Garba II, Executive Chairman and Chief Platform Architect of IPI Group, Crowwe is returning as an expanded digital ecosystem that combines social networking, private messaging, content creation, digital payments and artificial intelligence-powered productivity tools in one application.
Its upgraded features include Feed for posts and audience engagement, Flow for short-form video discovery, and Status for sharing text, images, videos and links that disappear after 24 hours. The platform also offers INNA SI, an integrated assistant designed to support research, document preparation and routine business tasks. Other services include group chats, voice and video calls, Crowwe Wallet, Business Workspace and cashbook tools.
Through its business features, users can prepare invoices and quotations, manage customer transactions and access payment services, including airtime and data purchases. The company says its payment infrastructure is supported by a partnership with Flutterwave.
As it advances towards relaunch, Crowwe is positioning itself as a Nigerian-developed digital ecosystem for individuals, creators, families and businesses, with the aim of making communication, content sharing and everyday transactions accessible within a single application. It says it is building an inclusive community across sectors and socioeconomic groups.
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