Pepsodent Launches ‘Do The 2’ Campaign to Improve Oral Health

Pepsodent, a leading global toothpaste brand, has launched its 2026 World Oral Health Day (WOHD) campaign, themed “Do The 2”, aimed at promoting proper oral hygiene habits across Nigeria.

The campaign was unveiled at a press conference on Friday, March 26, 2026, at Unilever Nigeria Plc’s headquarters in Lagos, in collaboration with the Nigerian Dental Association (NDA).

Running from March 16 to March 21, the campaign featured school engagement programs, public activations in high-traffic areas, and dental health camps. It will expand to 17 states nationwide, focusing on Lagos, Abuja, Port Harcourt, and Enugu, aiming to reach 50 million Nigerians.

At the briefing, Pepsodent Brand Manager Lauretta Amie said the campaign seeks to instill lifelong oral health habits in both children and adults through education and community engagement.

“The ‘Do The 2’ campaign is a call to action for Nigerians to brush twice daily and maintain regular dental visits.

Through our collaboration with the Nigerian Dental Association, we aim to reach 500,000 people, raising awareness on prevention, detection, and treatment of oral health diseases,” Amie said.

Dr Gloria Uzoigwe, Head of the Dentistry Division at the Federal Ministry of Health, praised the partnership between Unilever and the NDA, noting that thousands of schoolchildren have benefited from school oral health programs. She highlighted the role of private sector investment and professional associations in advancing national health priorities.

NDA President Dr Emedom Elias described WOHD 2026 as a milestone for highlighting the importance of oral health. He said the theme, “A Happy Mouth is a Happy Life,” reflects the broader impact of oral health on eating, speaking, learning, working, and social interactions. Elias called on the government and stakeholders to prioritise oral healthcare and integrate it into the primary healthcare system.

In his keynote, Abayomi Alli, Head of Supply Chain at Unilever Nigeria Plc, reaffirmed the company’s commitment to promoting oral health through partnerships, technology, and community outreach. He emphasised that good dental hygiene prevents not only cavities and gum disease but also systemic health issues like diabetes and heart disease.

“World Oral Health Day is a moment to recommit to transforming oral health awareness and access to care in Nigeria. With the ‘Do The 2’ campaign, Pepsodent is proud to play a role in building healthier smiles across the nation,” Alli said.

The initiative underscores the importance of brushing twice daily and regular dental checkups as key measures to prevent oral diseases and promote overall well-being.