Schneider Electric Takes Fight Against Counterfeits To Markets

Amidst the mission to drive safe and sustainable energy usage, software and energy multinational, Schneider Electric, has taken the fight against product counterfeiting through a roadshow campaign, in Oshodi, Lagos state.

The event held across two markets in Oshodi namely Arena Market and Brown Street was to inform the population on original Schneider Electric products and provide the opportunity for customers to learn about licensed resellers and various categories of products.

The roadshow witnessed the strengthening of relationship between the resellers and the brand, as the new country president of Schneider Electric West Africa, Ajibola Akindele, was introduced.

The channels sales director, Schneider Electric West Africa, Nurudeen Oyedeji, stated that the spread and accessibility of Schneider Electric’s product to customers in the community can be attributed to the credible distributors present in the Oshodi community and the work they do.

He also stressed the importance of end-users patronising the brand from only approved vendors. “We can push Schneider Electric’s products to the end-users because of our resellers and distributors’ presence in this community; all SE’s customers in the Oshodi community are advised to purchase strictly from these distributors to avoid acquisition of counterfeit Schneider Electric products.” he said.

Also speaking, Marketing Communications Manager, Omobolanle Omotayo highlighted that the connection with the resellers provided noteworthy feedback on Schneider Electric’s work being done in the community and areas for innovation.

“The roadshow offered an opportunity to gauge the market’s response to our products and interact with various resellers and distributors who provided unique insights to the sales and marketing work Schneider Electric does. This insight will aid Schneider to continuously work innovatively to deliver on consumers pain points.” she said.

Buttressing her statement, retail sales specialist, Ibrahim Balogun noted that, “the roadshow campaign aided in reaching existing customers and establishing new connections with potential customers in the community to become licensed resellers and distributors of Schneider Electric’s solutions. Schneider Electric remains dedicated to bettering the lives of consumers by ensuring product accessibility to all.”

Schneider Electric drives digital transformation by integrating world-leading process and energy technologies, endpoint to cloud connecting products, controls, software, and services, across the entire lifecycle, enabling integrated company management, for homes, buildings, data centres, infrastructure, and industries.