Rising marketing star, Temilayo Fadola, has earned a coveted spot in the prestigious Cannes Lions Festival’s 30 Under 30 Brand Marketing Class of 2025, a global recognition that celebrates young trailblazers redefining brand strategy and creativity in the marketing landscape.
Temilayo’s inclusion in the program marks a significant milestone in a career defined by dynamic strategy, cross-industry innovation, and a relentless passion for building purpose-driven brands.
Currently the Brand Marketing Manager at Celebrations, a leading Nigerian retail chain, Fadola has been at the forefront of initiatives that have transformed consumer engagement, improved brand affinity, and accelerated business growth across Nigeria’s highly competitive markets.
Over the years, her impact has reverberated through sectors such as FMCG, telco, retail, finance, and entertainment, where she has consistently delivered campaigns that marry data-driven insights with compelling storytelling. One of her signature achievements includes leading the successful launch of Baylis & Harding UK in Nigeria and spearheading a full 360-degree rebrand campaign that repositioned her current company as an experiential retail powerhouse.
Beyond day-to-day brand management, Temilayo is a consummate strategist who has built a reputation for blending customer insight, business intelligence, and digital dexterity. Her technical proficiencies span CRM, SEO/SEM, PPC advertising, influencer marketing, content development, and event-based brand experiences—skills she has honed throughout her career, from her early days at Adgenda Media and Media 100, to strategic roles at X3M Group and most recently, as Business Growth Consultant at TwentySix- a sustainable women’s clothing company.
At X3M Group’s 7even Interactive, she led award-winning campaigns such as Hero Lager’s Echefula, the Fidelity GAIM Promo, and the innovative Total Card Express for Total Nigeria. Her campaign for Vodacom Business Nigeria was particularly groundbreaking, helping introduce Microsoft Azure and vCIO services to Nigeria’s evolving tech ecosystem.
The Cannes Lions’ 30 Under 30 platform brings together the most promising global marketing professionals for a deep dive into creative learning, mentorship, and high-level networking during the iconic festival held annually in Cannes, France. Temilayo’s selection places her among a global elite of marketers charting the future of branding, purpose, and commerce.
Reacting to the announcement, Temilayo expressed deep gratitude:“Being selected for the Cannes 30 Under 30 is not just a personal win—it’s a reflection of the incredible teams, brands, and mentors that have shaped my journey. I’m excited to learn, collaborate, and contribute to the global marketing dialogue alongside some of the brightest young minds in the industry.”
Armed with a degree in Mass Communication with a major in Public Relations and Advertising from Wesley University, Nigeria, Temilayo Fadola continues to exemplify what it means to lead with vision, creativity, and impact.
As Nigeria’s creative economy continues to gain global recognition, professionals like Temilayo are proving that homegrown talent can compete—and lead—on the world stage. Her Cannes Lions accolade is not just a personal triumph but also a beacon of inspiration for young marketers across Africa.
