Terra Seasoning Cube has clinched the highly coveted Product of the Year award at the 17th edition of the LEADERSHIP Annual Conference and Awards, held under the theme, “An Economy in Distress: Which Way Forward?”. The annual event celebrates individuals, institutions, and brands making remarkable contributions to Nigeria’s development, and this year, Terra Seasoning Cube stood out for its innovation, relevance, and impact.
One of the standout factors behind this award is Terra’s impactful “Unwrap Your Smile” campaign, which went beyond advertising to become a nationwide movement of goodwill. The campaign celebrated individuals who spark joy within their communities, offering them tangible support to continue their work.
A notable beneficiary was Shade Abidoye, popularly known as “Mummy Esther,” whose dedication to her small business and neighborhood warmth earned her a complete shop revamp and a steady supply of Terra Seasoning Cube. Her transformation story became a source of inspiration to many.
The campaign struck a deep emotional chord with consumers and strengthened Terra’s connection with households across Nigeria, proving that seasoning meals can also mean seasoning lives with happiness.
According to group managing director of LEADERSHIP Group Ltd, Muazu Elazeh, “the award is presented to Terra Seasoning Cube for proving itself as a significant seasoning that offers an unbeatable combination of quality, flavour, and versatility”.
Chief marketing officer, TGI Group, Probal Bhattacharya, described the award as a timely recognition, he said; “This award reinforces our commitment to consistently meeting the evolving needs of Nigerian consumers while upholding the highest standards of quality. At TGI, we take pride in developing products that resonate with everyday life, and Terra Seasoning Cube reflects that promise, delivering great taste, and joy in every meal.”
Executive director, TGI Group, Deepanjay Roy, added, “Terra’s growth is driven by our continuous investment in product innovation and our deep understanding of local taste preferences. From our diverse seasoning variants to impactful campaigns like ‘Unwrap Your Smile’, the brand is designed to enrich cooking experiences and stay ahead in the hearts of consumers.”
The LEADERSHIP Annual Conference and Awards once again shine a light on what’s possible when business meets purpose, and Terra Seasoning Cube continues to lead the way.
Terra Seasoning Cube is made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour, and aroma for that unique cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience. Available in Beef, Chicken, and Jollof flavours, in various consumer-friendly pack sizes nationwide.
