Why SoftOrbits’ SoftSkin Photo Makeup became the go-to solution for amateur photographers

SoftOrbits, founded by Eugene Ustinenkov in 2006, is an image data processing software development company that creates feature-focused utilities targeting amateur photographers. Over the last 19 years, the company has grown from a small startup into one of the niche leaders, with over a million yearly downloads and 300,000 users.

Recognized by OISV, Softonic, and CNET, SoftOrbits provides some of the most convenient and easy-to-use photo editing tools on the market, appealing to an audience of influencers, marketing teams, and photo hobbyists. One of its most popular tools, SoftSkin Photo Makeup has recently been upgraded with the introduction of AI functionalities, leading to an increase in downloads and active users around the globe.

“Most of our users want to achieve a very simple and understandable goal — make the resulting photograph look better and more appealing. They could theoretically spend months learning the nuances of retouching pictures, or they could choose to rely on AI to achieve the same result instantaneously. We provide non-experts with an opportunity to produce expert-level quality photos, and that is always going to be valued highly,” says Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront.

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SoftOrbits’ SoftSkin Photo Makeup is an intuitive utility that enables users to retouch their portrait photos, including whitening teeth, removing the red-eye effect, and adding makeup as desired. Not only that, the tool is capable of eliminating hard shadows and softening highlights to make the photos look as if they were taken in a professional studio.

While users can work with SoftSkin Photo Makeup in manual mode, all of the tool’s functionalities are automated with AI technology, meaning that most of the time a single press of a button is enough to achieve the desired effect.

“AI is unbeatable when it comes to automating and simplifying tasks, and we’re very happy with the results that can be achieved now thanks to its implementation into our utility. As soon as we saw the technology’s first appearance, we knew we would eventually use it, but we had to wait until it became stable enough to provide consistently great results. We believe that it will get even better in the future, especially when it comes to understanding various aspects of a particular photograph and implementing changes based on natural language requests,” says Eugene Ustinenkov, CEO of SoftOrbits, Candidate of Technical Sciences.

What makes the upgraded version of SoftSkin Photo Makeup so appealing is the fact that it enables expert-level results for non-professionals, leveling the field and allowing marketing teams, influencers, and other users to realize the full potential of their photos with ease. However, the team doesn’t intend to stop at this achievement — SoftOrbits already considers implementing natural language recognition into their utilities to provide even more convenience.

“Nothing really compares to just saying what you need and receiving results, and we are looking forward to the new era of tools that understand requests without any need for further inputs. We are currently not there yet with the technology, and the consistency of results AI can produce is not optimal, but we believe it is only a matter of time,” says Eugene Ustinenkov, CEO of SoftOrbits with over 10 years of software development experience.

Right now, SoftOrbits looks forward to changing its whole distribution model, switching to SaaS to enable online access with no hardware requirements.

“Right now, we provide some SaaS solutions to our corporate clients, and we are happy with the results, so we want to expand it and make our utilities significantly more accessible and convenient — those are some of the most important qualities our users look for, after all. The process is going to take some time, but we’ll eventually get there, so stay tuned,” says Hannes Jansen, writer and editor at SoftOrbits.

Want to connect with SoftOrbits?

Whether you’re a client interested in SoftOrbits’ products or a business owner willing to partner with the team, you can reach out at [email protected] or visit softorbits.net.