Pure Bliss yesterday presented N1 million cash prizes to five new winners in its ongoing Millionaire Consumer Promo. The new winners are in addition to the 21 millionaires that have emerged so far through the promo – a total of 26 lucky consumers have now been rewarded with the mouth-watering sum of One Million Naira each.
Olam OK Food, the producer of Pure Bliss biscuits and wafers, said the Pure Bliss Millionaire Promo is a giveback initiative aimed at creating delight and excitement for consumers. It is the biggest promotion done so far in the Nigerian biscuits category where 60 consumers will be rewarded with N1 million each. The company is also giving out N30 million worth of airtime to consumers.
According to Olam OK Foods, consumers who would like to participate in the extended promo can buy any promo pack of their favourite Pure Bliss Cookies and Wafers, check for the 7-digit code and SMS it to 8011 using the format, “PureBliss Code Location” i.e. “PureBliss 1234567 Adamawa. A notification on the prize they have won will be sent to them.
According to Bukola Yusuph, brand manager, Pure Bliss, the promo, which is the second edition following its debut in 2020, was also extended by six weeks due to increased demand and to enable more participation.
“This is an avenue to reward and uplift the moods of our consumers in these trying times. We are delighted by the participation so far and due to popular demand, have extended the promo by another 6 weeks. As the promo comes to a close on September 5th, we urge everyone to buy their favourite Pure Bliss Cookies or Wafers promo pack, look inside the pack for a 7-digit code and stand a chance to be part of 60 lucky people to win N1 million each and N30 million worth of airtime up for grabs,” she said.
The latest winners of N1 million cash from Lagos include Toyin Akinyemi – a retiree; Kehinde Ogunbiyi – a craft-maker; and Beauty Nwoye, who provides laundry and drycleaning services. Joshua Godly Odine, a graphics designer based in Ibadan, Oyo State, and Sarah Ogbole, a student from Edo State, were also presented with N1 million cash prize each.
The winners received the cash prizes during a presentation ceremony, which took place today at the factory office of OK Foods. The ceremony was attended by officials of various regulatory agencies, including Olusola Ogunbode, Assistant Director, Lagos Zonal Office, National Lottery Regulatory Commission. (NLRC); Suzie Onwuka, Head, Lagos Office, Federal Competition and Consumer Protection Commission (FCCPC); and Kemi Adebiyi, Senior Legal Officer, Lagos State Lotteries and Gaming Authority. Members of the press were also in attendance.
