New Campaign To Upskill, Elevate Vocational Training For Women Launched

Leading recruitment and HR solutions provider in Sub-Saharan Africa, Jobberman has launched its latest gender responsiveness campaign focused on elevating entrepreneurship and vocational training for young women in Kaduna, Kano, Adamawa, Ondo, Katsina, Bauchi, Delta, Ogun, Benue, Edo, Lagos, and Oyo states.

The campaign, tagged ‘She’s More’ and launched at a press conference in Lagos, is a female-focused social awareness initiative created to elevate vocational skill training among women and empower them in fields such as soap making, perfume production, beads crafts, Insecticide production and more.
According to Jobberman, the goal of the campaign is to train over 558,000 young women in business management, vocational skills, soft skills, and financial literacy and to support about 204,000 of them to start their businesses and help them become employers of labour.

“International Women’s Month is a strategic period for us to launch this initiative. It is a testament to our commitment to not only invest in women but to accelerate the economic independence and advancement of women in Nigeria. Our focus of vocational training is to fill the business structure and skills knowledge gap in that sector of the economy,” says Samantha Ifezulike, Head of HR Jobberman Nigeria and Lead Advisor, She’s More Initiative.

“The ‘She’s More’ initiative is designed to deliver targeted intervention programs based on insights gathered on the specific needs of each of our learning states,” she said further. Popular social media influencers Omotara Akanni and Titilope Adedeokun, were amongst guests present at the press conference launch event.

According to a 2023 report from the National Bureau of Statistics (NBS), women had a higher percentage of unemployment rate in Q3:2023. While women have a higher rate of informal employment and self-employment compared to men, they suffer significant challenges that impede growth including lack of proper business skills and knowledge, improper business structure and access to finance.
The She’s More Initiative, being implemented by Jobberman Nigeria is in continuation of its ongoing partnership with the Mastercard Foundation’s Young Nigeria Works.