Nigeria’s Rich Culture Can Drive Economic Growth, Says UK-Based Entertainment Promoter

The chief executive officer of JJ Barry Conglomerate, Ambassador Ken Odeh, has said that there is vast economic potential in Nigeria’s diverse culture if the government explores its revenue streams beyond the petroleum sector.

Odeh, who is the organiser of the annual Edo Festival and Awards in the UK, stressed that investing in cultural heritage can significantly contribute to Nigeria’s economic development.

Speaking from his experience promoting Edo culture through the festival, now in its 14th year, Odeh highlighted the importance of preserving Nigeria’s cultural identity worldwide, that despite minimal sponsorship, his passion for heritage has driven the event’s success.

He said that the Edo Festival and Awards has become the UK’s largest cultural show, fostering goodwill among Nigerians, supporting charitable causes, and providing business networking opportunities.

“This year’s Edo Festival and Awards is the 14th edition. This one is special because it will be a three-day programme held at the Radisson Blu in London.

“It will kick-off on the 15th of November with a Business/Investment Forum, Saturday the 16th will be for Live Performance and Awards while Sunday, November 17th will be the after party to serve as the closing ceremony,” he said.

Odeh encouraged individuals and organizations to join efforts to promote Nigeria’s rich cultural heritage, emphasizing its potential to generate wealth and drive economic growth.

He further said that the main thrust of the event which has over the years turned out to be the biggest cultural show in the UK, was to promote Edo heritage, foster goodwill among Nigerians in their host nations as well as embark on charitable acts such as providing foods and clothes for the less privileged especially orphans and widows.

Odeh said the platform provides opportunities for guests to showcase their businesses, develop new ideas, find mentors, and connect with potential clients, among others.

He also stated that the three-day event will be spiced with cultural dance, music performances, food exhibitions and fashion displays.