Star Lager, Nigeria’s leading beer brand, has launched an eye-catching new visual identity with a retro-inspired packaging design that pays homage to its legacy of refreshing good times since 1949.
The updated look merges the brand’s rich heritage with a contemporary touch, showcasing a distinctive style that reflects its commitment to quality.
The new packaging features bold colours and sleek typography, prominently displaying the iconic star emblem, a symbol of over seventy years of brewing excellence.
The portfolio manager for Mainstream Brands at Nigerian Breweries Plc, Olaoluwa Babalola, stated, “Our refreshed look pays tribute to Star’s rich heritage while looking toward the future. This design embodies our story of refreshing good times since 1949.
Although our appearance has evolved, the timeless quality of Star Lager remains steadfast.”
Babalola emphasised that while the design has been updated, consumers can continue to enjoy the same crisp, exceptional taste that has made Star Lager a beloved choice for generations.
Available in 60cl and 45cl glass bottles as well as a 33cl can, the new packaging reinforces the brand’s tradition of delivering premium quality with every sip.
Since 1949, Star Lager has transcended being merely a beer; it has become a catalyst for good times, uniting people for gatherings, celebrations, and major music events. The refreshed packaging is not just a celebration of Star’s legacy but also a reminder that enjoying good times with Star Lager is timeless.
