Nigerian Breweries Holds 2025 Distributor Awards

Nigerian Breweries Plc has rolled out the drums to celebrate and reward its esteemed trade partners during the 2025 Distributor Awards, which was held amidst glitz and glamour in Lagos, recently.
The annual distributor awards event also witnessed the re-launch of a refreshing new-look for Life Lager Beer, into the Nigerian market.

Compered by ace comedian Funnybone, the glamorous award ceremony saw Jimoh Ogungbola (J.Ogungbola and Sons Limited) emerge as National Volume Champion while Dennis Okorie (MACDEN Communications Limited) and Christiana Odiaka (Chrisemua and Sons Limited) were crowned first and second runners-up, respectively.

Delivering his keynote address at the ceremony, which had the theme “Winning Beyond Limits,” the Managing Director of Nigerian Breweries Plc, Hans Essaadi, explained that the event was organised to celebrate trade partners who have played their part in ensuring that the company records remarkable business success despite the odds in 2024.

According to Essaadi, the awards mark the celebration of distributors, transportation companies and the company despite all the headwinds. “As one team, we learn as one family that collaboration or finding the way forward together is the name of the game. Tonight, it is all about looking back. It is a little bit about winning. But more importantly, it is about winning together. Of course, there’ll be prizes and awards. And we will celebrate everybody on stage, but we’re in it together. We celebrate you all tonight. We celebrate you, our distributors and transportation companies,” he said.

In his welcome address, the Marketing Director of Nigerian Breweries Plc, Emmanuel Oriakhi, expressed deep appreciation to trade partners, including distributors and transporters, for their unrelenting support for the company in 2024 despite the challenging business environment.

Oriakhi lauded the partners saying, “we thank you for everything you’ve done for us as partners in 2024. We thank you that despite the headwinds and the difficulties and the challenges, we still delivered on most of our targets”.

Speaking shortly after receiving the award, the National Volume Champion, Jimoh Ogungbola, praised Nigerian Breweries Plc for their unwavering support to trade partners, including distributors, especially at a time when the economy was not favourable.