BIC Reaffirms Commitment To Youth Empowerment Through Creative Initiatives

BIC has reaffirmed its commitment to youth empowerment through its Inkspiration program, which aims to foster creativity and self-expression among young people.

The initiative provides a platform for youths to develop their artistic skills, build confidence, and explore their potential. By supporting youth development, BIC is contributing to the growth and well-being of future generations.

The Company recently concluded a two-day workshop designed to empower emerging Nigerian artists. Held in Lagos, Nigeria as part of its global celebration of 75 years of the iconic BIC Cristal pen, the workshop was hosted in collaboration with EVVDEE Art Academy and brought together 16 young artists for hands-on training in ballpoint pen artistry.

The two-day training was facilitated by Oscar Ukonu, a hyperrealistic ballpoint pen artist, and Dr. Fola David-Tolaram, a visual artist and current Guinness World Record holder for the largest drawing by an individual.

Speaking on the initiative, general manager, BIC Nigeria, Anthony Amahwe said, “creativity is central to BIC’s DNA. As we mark 75 years of the BIC Cristal pen, we are proud to create platforms that support self-expression, skill development, and community building. As an extension to our Art Master Africa ballpoint pen competition, it is important for us to stay engaged with the creative community and provide a space where emerging artists could learn, grow, and connect through the same tool trusted by millions around the world.”

Each participant received a certificate of completion, recognizing not only their engagement in the workshop but also their commitment to developing their craft. For many, the workshop provided a valuable opportunity to gain new skills, fresh perspectives and the motivation to take their creative practice to the next level.

Beyond the technical sessions, the Inkspiration Workshop created a space for collaboration, reflection and connection. Through live demonstrations, interactive discussions and one-on-one mentoring, participants were exposed to the broader realities of building a sustainable career in the arts.

The workshop is part of a broader creative vision that extends beyond a single event. Through long-standing initiatives such as Art Master Africa, BIC’s biennial ballpoint pen art competition celebrating artistic excellence across the continent, the brand has consistently created pathways for talent recognition and artistic growth.

In 2022, this commitment expanded into the digital realm with the launch of BIC’s first-ever metaverse gallery, which showcased winning works from past editions and offered artists an innovative platform for global visibility.