Jumia Recommits To Protecting Nigerians Against Counterfeit Products

As the global community commemorates World Consumer Rights Day, Jumia Nigeria has restated its commitment to consumer protection against counterfeit or adulterated products.

The Company joined industry leaders, regulators, and consumer advocates in Lagos for a high-level panel session hosted by the Lagos State Consumer Protection Agency.

Speaking during the session, Group head of Content and Production at Jumia, Peters Afebuame, highlighted Jumia’s comprehensive approach to protecting consumers from counterfeit or adulterated products on its marketplace, noting that the company has implemented structured checks and technology-driven systems across the entire product lifecycle, from seller onboarding to post-listing monitoring, to safeguard product authenticity.

“Ensuring product authenticity on our platform requires a combination of technology, policy enforcement, and continuous seller engagement.

“At Jumia Nigeria, we have implemented a multi-layered process that begins with rigorous seller onboarding and policy agreements, followed by catalogue configuration controls, AI-driven product attribute verification, and the use of global product identification standards. These systems are reinforced by ongoing quality moderation, brand protection mechanisms, and strict enforcement actions, including product and seller delisting, ensuring that customers can shop on our platform with confidence,” he stated.

The Company stated, “central to its consumer protection framework is a rigorous seller verification process designed to ensure marketplace integrity. Vendors must provide proof of legal and regulatory compliance before gaining access to the platform.

“This vetting process is reinforced by a strict quality control system that monitors products listed on the platform, backed by a zero-tolerance policy toward counterfeit or substandard goods. Non-compliant sellers face penalties and permanent delisting from the marketplace

“Transparency also remains a core priority in helping customers make informed purchasing decisions. Product listings across the platform feature clear specifications, verified descriptions, and detailed images, enabling shoppers to understand exactly what they are purchasing before completing a transaction.”

It added that “recognising that digital literacy plays a critical role in online safety, Jumia continues to invest in consumer education initiatives through instructional ‘how-to’ videos, platform guides, and social media campaigns that equip Nigerian shoppers with practical knowledge to navigate online shopping securely and confidently.”

Beyond the point of purchase, Jumia reinforces consumer protection through a customer-centric return and refund policy that ensures seamless resolution when issues arise.

As e-commerce continues to expand across Nigeria, Jumia reaffirmed its commitment to building a marketplace that prioritises fairness, transparency, and consumer safety. Through continuous investment in technology, strong policy enforcement, and ongoing consumer engagement, the company aims to strengthen trust and confidence in Nigeria’s growing digital commerce ecosystem.