Sports-tech and entertainment company, BetKing, has said it demonstrated commitment to inclusivity and the promotion of social impact at the recently concluded National Sports Festival (NSF) in Ogun State, Nigeria.
According to the company, it sponsored all the para-athletics categories at the NSF held at the MKO Abiola Stadium in Abeokuta, Ogun State, ensuring that athletes living with disabilities received the support and visibility they deserved.
Speaking on the brand’s involvement, Gossy Ukanwoke, managing director of KingMakers and chief executive officer of BetKing, stated, “Our sponsorship of para-sports at the National Sports Festival reflects our deeper responsibility to support the overlooked.
“We believe that every athlete, regardless of ability, deserves a platform to compete, grow, and inspire. This is not charity – it’s a celebration of resilience, talent, and inclusion. We’re not just investing in sports – we’re investing in people, stories, and a new standard of representation. Nigeria’s para-athletes deserve every cheer they got in Abeokuta, and many more beyond that.”
The company also said, “This initiative is one of several ways BetKing continues to foster an inclusive sporting culture across Nigeria. Notably, the company sponsors the annual BetKing Wheelchair Basketball Competition, which brings together top-performing adaptive athletes from across the country, offering them a platform to compete, gain recognition, and develop their skills.
