Popular singer Tiwa Savage has revealed that her former label boss, Don Jazzy, played a key role in her successful transition from R&B to Afrobeats.
The singer, who returned to Nigeria in 2012 after working as a backup singer for international icons like George Michael, admitted that changing her musical style was not easy at first.
Speaking in an interview with TVC, Savage explained that joining Mavin Records helped her see talent differently. She credited the music producer for helping her find her feet in the Nigerian music scene.
“It was difficult for me to transition from R&B to street sounds. But when I was at Mavin Records, Don Jazzy opened my mind to so many different things. He made me believe that talent was not limited,” she said.
The singer noted that Don Jazzy encouraged her to leave her R&B bubble and try new sounds, which eventually led to her massive success.
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