FIFA Museum Welcomes Record 430,000 Visitors Worldwide In 2025

The FIFA Museum celebrated a landmark year in 2025, welcoming a total of 430,594 visitors from across the globe, with exhibitions held in Zurich, Miami, New York, Asunción, and Rabat. The cultural institution also achieved a record 9,556,588 engagements with its digital content.

Advancing its mission to celebrate and preserve the rich heritage and culture of international football while engaging diverse audiences, the FIFA Museum marked a significant highlight in 2025 with the launch of “Unidad – The World’s Game” in Miami’s Freedom Tower. This new immersive and interactive exhibition in North America aims to celebrate the upcoming FIFA World Cup 2026 and to leave a lasting legacy after the tournament.

In Zurich, alongside a variety of pop-up exhibitions, live screenings, and events designed to bring fans and legends of the beautiful game together, the FIFA Museum unveiled “Innovation in Action,” a dynamic special exhibition exploring how technology is enhancing football on and off the pitch.

Following its successful run in Switzerland, the exhibition is set to travel to Science World in Vancouver in May 2026.

During the final week of the inaugural FIFA Club World Cup™, the FIFA Museum curated “The Legacy Tunnel” in New York, offering fans an evocative journey through the new era of global club football at Michelob Ultra’s Pitchside Club.

Meanwhile, in Rabat, Morocco, the pop-up exhibition “Rising Stars: The FIFA U-17 Women’s World Cup Legends” celebrated the champions and emerging talents who have helped shape the women’s game. As another milestone, the FIFA Museum commemorated FIFA’s 120th anniversary with a special exhibition in Asunción, Paraguay, during the 75th FIFA Congress.

The FIFA Museum also launched a new presenter-led video talk format, “The Away Game,” in 2025, which connects football and culture through inspiring panel discussions featuring legends such as Jürgen Klinsmann and Carli Lloyd. The series has already surpassed 1.3 million views on YouTube.

“2025 was another significant year for the FIFA Museum as we made substantial progress in our internationalisation and global business development,” said Marco Fazzone, Managing Director of the FIFA Museum. “We aim to share the magic of football with fans worldwide, and it’s wonderful to see that we achieved this more than ever before last year. With the FIFA Museum’s 10th anniversary approaching in conjunction with the FIFA World Cup 2026™ in the USA, Mexico, and Canada, excitement is building. We look forward to connecting with even more football fans through our various exhibitions and events surrounding the tournament.”