‎“How I Only Made N22m From My Cinema Movie Which Grossed Over N103m” – Omotola Ekeinde

‎‎‎Nollywood actress Omotola Ekeinde has revealed how much she earned from her cinema movie, A Mother’s Love.

‎‎In a video she shared online to give the public a rundown of events, she revealed that the movie grossed over N103 million at the cinema, and that other producers only made N22 million.

‎‎She explained that lots of deductions were made from the money, from exhibitors to distributors, advertising, CAT, entertainment tax, withholding tax and more.

‎Keeping to her promise, Omotola said 10 per cent of the N22 million was donated to an NGO, Slum to School.

‎‎“Our last cinema run was on the 19th of April; it was a beautiful day. I had a nice time at the cinema, and it was my first time doing cinema runs. It was a challenge, but I rose to the challenge, I believe. You know, as a producer, you have to show up, and that was a challenge I wasn’t ready for.

‎‎Unfortunately, that week, I had to pull the movie out of the cinema because of pressing issues. I know I would do the movie a disservice if I left it in the cinemas, and I wouldn’t have the time to promote it or be there in the cinemas, as the culture was or is at this time.

‎‎At the end of our run, we had made a N103, 094, 633. After deduction from exhibitors, value-added tax VAT, entertainment tax, withholding tax, and every other thing. The money that was accrued to us as producers of Mother’s Love was N22 million. Ten per cent of that money, as promised by Red Hot, was donated to the NGO ” Slum to School”.

‎‎It is no longer news that the legendary actress produced her movie, A Mother’s Love, which was shown in all cinemas.

‎‎On Sunday, March 1st, the talented actress held the premiere of her much-talked-about movie, A Mother’s Love, which premiered on March 6th, at the Alliance Franchise, Ikoyi, Lagos. As expected, the premiere had in attendance tons of celebrities like Rita Dominic, Toke Makinwa, Nosa Rex and more and even former President Olusegun Obasanjo.

‎‎Following the premiere, she expressed gratitude to the public, crediting God for making the event possible.

‎‎The wife of Captain Mathew Ekeinde had expressed gratitude to the Ooni of Ife, Oba Adeyeye Ogunwusi, for watching her movie. She shared a video of the Ooni and his wives watching her movie with actor Olumide Oworu, expressing gratitude to the Monarch for his show of support.

‎‎Omotola Jalade Ekeinde had stirred controversy after she revealed that she wouldn’t be dancing to market or promote her movies, describing such behaviour as unprofessional, noting that she has done a quality movie and needs to promote it.

‎‎This came after her colleague, Kunle Afolayan, during the premiere of his movie, stated that he is not interested in ₦1 billion or ₦2 billion in cinema earnings if he cannot get at least ₦10 million from them. He also took a swipe at his colleagues for constantly dancing to promote their movies.

‎Last year, Omotola lamented the industry’s condition, comparing it to Hollywood and calling for structure. The legendary actress revealed that she had been working in Hollywood for 4 years and gets monthly residuals. Meanwhile, she got no residuals in Nollywood, where she spent 30 years.

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