It was multiple recognitions for Dufil Prima Foods Limited when the company’s flagship brand Indomie bagged several awards in different categories of the most coveted Advertisers Association of Nigeria, ADVAN, Awards for Marketing Excellence (Africa) 2023.
The ADVAN Awards for Marketing Excellence is Nigeria’s most prestigious award to recognize and celebrate outstanding creativity and impact in brand marketing and activation as well as to reward marketing professionals who have made significant mark in the profession.
Indomie won this year’s Consumer Choice Awards – This was based on consumers online vote; Consumer Promo of the year with its ‘Indomie Golden Magnet Promo’, and Digital Campaign of the year through the ‘Show some love Mother’s Day Campaign’.
Indomie also clinched second positions for the ‘Indomie Flavor Fest campaign’ in the Experiential Campaign of the year category, Brand of the year award and Future Leader of Marketing of the Year (Junior Manager) by Rahmotallahi Adeniyi, the Digital marketing manager, Indomie.
The brand capped the wins for third position to the Assistant brand manager, Indomie, Gift Uche-Ewule in the Future Leader of Marketing of the Year (Junior Manager) category with two additional recognitions for ‘Industry Builder Award’ which was awarded to Dufil CMO, Manpreet Singh and ‘Best Marketing Team of the year’.
The Group Corporate Communications and Event Manager, Dufil Prima Foods, Mr Tope Ashiwaju, expressed appreciation, noting that the company had always been driven towards creating value and prioritizing excellence.
“In attaining our goals of marketing strategy, we have consistently applied innovative marketing principles, leveraging the passion points of the consumers to generate real measurable success for our various brands. These awards are a testimony to the quality of work, excellence and productivity of the team,” he stated.
He added that the Show Some Love Mother’s Day Campaign is an emotional reflection of mothers’ unconditional love to their children despite all their shortcomings and how Indomie has been quite handy for the family.
He added that “we know that to whom much is given, much more is expected. Therefore, we at Dufil Prima Foods see these awards as incentives to do more, in bringing different innovations into the production, brand communications and marketing of our brands.”
In his remarks, president of ADVAN, Osamede Uwubanmwen affirmed that ADVAN Awards had evolved over the years in response to new developments in marketing theory and practice, to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for business.
ADVAN is a non-profit organization and the umbrella association for all advertisers, providing an organized forum for advertisers to express their views and influence developmental changes in the Nigerian marketing communications scene.