LG Unveils New Campaign To Promote Healthier, Smarter Living

LG Electronics has introduced a new campaign, “Eco System” and “Care,” aimed at promoting a smarter, health-focused lifestyle through its latest range of AI-powered refrigerators and home appliances.

According to the company, the campaign integrates intelligent technology via the LG ThinQ app, enabling users to manage their appliances more efficiently and in line with modern lifestyle needs.

Product director, Home Solutions, LG Electronics West Africa, Oktai Kim explained that the new line of refrigerators was developed to meet the growing consumer demand for health, personalization, and convenience.

“Consumers today want appliances that fit seamlessly into their lifestyles while supporting healthy living. Our refrigerators are designed to care for your food and your family, combining cutting-edge technology with intuitive usability. This is not just a refrigerator; it’s peace of mind. It’s fresher food, smarter living, and a healthier home all wrapped in sleek, modern design,” he said.

Also, LG stated that the new appliances are part of a broader commitment by LG to improve daily life through thoughtful technology adding that key innovations such as the LG InstaView™ Door-in-Door refrigerator, which lights up the interior with a simple knock on the glass panel, reducing cold air loss and keeping groceries fresher for longer.

“The upcoming MoodUP™ refrigerator, described as a fusion of style and function, thanks to its customisable LED lighting panels that allow users to match their fridge’s appearance to their mood or kitchen décor.Its cooling technologies, including LINEARCooling™ and DoorCooling+™, are engineered to ensure uniform temperature distribution across all shelves, preserving taste, texture, and nutrients in stored food. LG ThinQ connectivity transforms the refrigerator into a smart assistant. Through the app, users can adjust temperature settings remotely, activate vacation mode, or receive alerts when the door is left open,’’ the company said.