Medical Varsity Strengthens Workers’ Capacity In Protocol, Public Relations

Bayelsa Medical University (BMU) has strengthened its institutional capacity at a two-day training for its protocol and public relations officers, organised by St. Lambert School of Protocol and Diplomacy in collaboration with St. Lambert Consult.

The training which ended at the weekend in Port Harcourt, was themed “The Impact and Power of Protocol and Public Relations in the Organization.”

The training focused on equipping the participants with modern skills to manage institutional communication and official engagements effectively.

It was facilitated by protocol consultant and public relations expert, Julius Lambert Nyananyo, who emphasised the critical role of protocol and public relations in organisational success.

“Protocol and public relations are the silent engines of institutional success. When properly managed, they build credibility, strengthen relationships, and position organisations for sustainable growth,” Nyananyo said.

The participants were taken through key areas including the principles and practices of protocol and public relations, advanced protocol management, and the strategic use of PR in strengthening university-media relations.

The programme also featured self-assessment sessions aimed at evaluating participants’ professional competencies.

Representatives of BMU, including Marie Teibowei and Lucky Imbasi, described the initiative as both timely and essential, noting that it had broadened the knowledge base of the institution’s officers and enhanced their ability to represent the university effectively.

They also lauded the training, stating that the programme had reshaped their understanding of protocol and public relations beyond routine procedures to include strategy, perception, and impact.

The participants observed that the BMU training underscore a broader shift toward professionalizing institutional communication, positioning protocol, and PR functions at the core of organizational strategy rather than as peripheral roles.

The sessions combined theoretical knowledge with practical simulations, case studies, and interactive engagements, providing hands-on experience tailored to participants’ roles.

The organizers reaffirmed their commitment to developing a new generation of skilled protocol and public relations professionals capable of driving excellence across institutions in Nigeria and beyond.

The training comes amid growing recognition of the importance of protocol and public relations in modern institutions.

Experts who facilitated the sessions noted that as organizations operate in increasingly transparent and competitive environments, the ability to manage communication, perception, and stakeholder relationships has become critical.