With tents and canopies of diverse sizes and shapes and often use for diverse purposes, it is pertinent to note that small businesses employ the use of tents and canopies as a makeshift stalls for the display of wares where their patrons can come check up on their goods.
Sometimes, we interchange their names but let us note that, if the structure has a roof and supports but no sides, it’s a canopy. If it’s fully enclosed, it is a tent. Usually, canopies are seen in commercial settings, such as fairs or outdoor shows. Tents are more commonly used by individuals for camping.
It is worth noting that, in some of our homes we make use of tents and canopies for a place to relax and enjoy the bliss of nature while sitting outside of the homes for a chat with family and friends, wining or dining or playing games underneath.
There is a wide market for these products as it is mostly in demand either in our homes, offices or for outdoor commercial purposes depending on what is meant for.
Speaking with a trader, Mr. Opeoluwa Adams said, their cost differ, depending on the size (length and width) of these tents and canopies, and what the buyer needs them for.
“We have different types of tents and canopies with prices ranging from N35,000 to N1.3M in stock as some use The cheapest is the portable and foldable canopy for outdoor and the most expensive is the 8 metre by 24 meter Standard Greenhouse for N1.2 million.
“We also have Contemporary Danpalon, Umbrella Parasol Outdoor Pool Canopy, Imported Carport, Event Canopies, Camping Door Shades, Marquee tent and mobile tents and a lot more,” he said.
He affirmed that, this is quite a lucrative business as his patrons ranges from individuals to Corporate businesses that make use of these products for trade fairs or branded for advertisement purpose and also in most lounges, event or entertainment centres, as they also serve as aesthetics beautifying the outlook of the place they are stationed.
While some of these tents and canopies can be locally made or imported, this factor is a determinant when setting the cost price of these products.
In this line of business, it is worth noting that to make a success one has to have a set goals to establish a thriving and relevant tents and canopy business.
Requirements
Identify your target market: Determine your ideal customers and target a specific audience, such as people who enjoy outdoor events or construction companies in need of temporary shelter.
Create an online store: Build a website or online store that provides an easy-to-navigate interface and allows customers to select the right tent and canopy. Add high-quality images, detailed descriptions, and competitive pricing.
Establish a local presence: Establish your business in your local community by attending tent and canopy events, festivals, and trade fairs.
Offer additional services: Provide additional services such as rental, set-up, and delivery to provide customers the convenience they need.
Provide quality customer service: Provide excellent customer service such as answering inquiries promptly, providing clear information and facilitating returns.
Offer discounts: Offer discounts, special promotions and referral programs to stimulate impulse buying or encourage customers to spread the word with their friends and family.
Diversifying the product line: Expanding the product line with products that cater to target audience, such as camping gear, outdoor furniture, Disc Jockey,lighting equipment and so on.
It is worth noting that, by an online presence, building local relationships, and diversifying the product line, one can grow their tent and canopy sales business while providing exceptional customer service, regularly evaluating feedback, and staying competitive in pricing will ensure a positive reputation and a steady stream of income.
