Hip-hop is a global music genre and cultural movement that originated in the Bronx, New York, in the 1970s. It encompasses various elements, including rapping, breakdancing, and graffiti art. Lyrically, hip-hop often explores themes of struggle, empowerment, community, and social justice, making it a powerful medium for political commentary and self-expression. Over the years, hip-hop has grown into a dominant force in music, influencing fashion, language, and societal trends.
In Africa, Hip-Hop is also a genre that blends traditional hip-hop with African rhythms, sounds, and themes. It emerged as African artistes began infusing their cultural identities into the hip-hop genre, creating a distinct sound that reflects African experiences. Prominent Hip-Hop artists like M.I. Abaga, Sarkodie, and Nasty C have played key roles in shaping this genre, which emphasizes both lyrical content and African musical heritage. In this Hip-Hop, traditional African drums, chants, and melodies are blended with modern beats, creating a unique sound that resonates with both African and global audiences. It has become a powerful tool for storytelling, social commentary, and entertainment across Africa and beyond.
Gaining recognition as a Hip-Hop artiste in the African music industry, Nito-P has evolved significantly over the years. A few years ago, artistes like him faced challenges due to limited resources and the dominance of major labels, relying heavily on radio airplay and live performances for exposure. However, today, the rise of streaming platforms, social media, and digital distribution has made it easier for independent acts like Nito-P to connect with global audiences.
Popular Hip-Hop artistes such as Olamide, Sarkodie, and M.I. Abaga initially gained recognition through a mix of street credibility, local radio hits, and relentless live performances before leveraging digital platforms to expand their reach. Now, Nito-P, with his unique sound and strategic use of digital platforms, stands a better chance of achieving widespread recognition, though competition remains fierce in the ever-growing industry.
Nito-P, a 31-year-old Nigerian sensation with the birth name Paul Otasowie Ajayi, has left his own mark in the Hip-Hop and Afrobeats genres with his defined “undiluted flows.” He has since noted that this sound has made him unique and exceptional in the industry, which is obvious. He broke out into the music scene in 2012 after being influenced by the late iconic rapper, Dagrin.
The experience of discovering Dagrin’s music was a pivotal moment for Nito-P, awakening a passion for creating his own sound. This happened after his early days, collaborating with friends to showcase his musical talents. These formative moments show that Nito-P is not an overnight sensation as many would believe. His consistency has shown in his craft and career. His musical journey began in 2012 and has solidified his artistry with his debut EP, “Most Wanted.” This project is a collection of five tracks that showcases his lyrical prowess and versatility. The EP includes “Open & Close,” “Flying Higher,” “2 Bad,” “All Eyez on Me,” and “Show Me Your Craze.” Most of the songs have been previously released in the last one decade.
The UK-Benin boy’s songs brings together a fusion of Hip-Hop, and street-infused Afrobeats, marked by catchy rhythms, boastful lyrics, and street-wise swagger. Throughout the project, Nito-P demonstrates his flair for combining celebratory vibes with a gritty, self-assured narrative that highlights both his musical ambition and connection to his roots.
A song like “Open & Close,” is a vibrant track that centers on the captivating dance moves of a woman. Nito-P doesn’t just focus on the dancing, though; he extends the theme to embrace flamboyant living—buying houses, spraying money, and popping champagne. This celebration of wealth and success is set against a rhythmic, danceable beat that captures the essence of his being, inviting listeners to move along while soaking in the artiste’s love for the good life.
“Flying Higher” shifts the tone slightly, bringing in a reflective energy while channeling the legacy of the late legendary Nigerian rapper, Da grin. Nito-P’s delivery on this track seems to draw inspiration from Da grin’s sound on “Ghetto Dream” ft. Sossick, and his voice sounds like Olamide in his earliest days, as he raps about his personal achievements and the competition he faces. The track’s repetition of the hook reinforces the message of ambition and resilience, painting Nito-P as a highflyer who is steadily rising above challenges. It’s an anthem of self-belief and determination, with a sound that blends in nostalgia.
On “2 Bad,” featuring Emik J, Nito-P returns to a fast-paced, high-energy sound that celebrates both women and wealth. The track is a perfect blend of Afrobeats rhythms and rapid delivery, with lyrics that focus on the seductive power of women’s dance moves and the pride of having the financial means to enjoy the finer things in life. Nito-P metaphorically claims a crown, positioning himself as a ruler between continents, a nod to the global influence Afrobeats is gaining. The upbeat tempo and energetic collaboration make it a standout track for the dancefloor.
“All Eyez on Me,” a street anthem that emphasizes Nito-P’s deep connection to the streets. Here, he celebrates the energy he draws from his roots, declaring himself the custodian of money, the king of the jungle, and a lyrical powerhouse. The vivid imagery of being an “anaconda in the ocean” illustrates his dominance, both on the streets and in the music industry. The track also reveals his ambition to win a Grammy, showing that while his foundation is in the streets, his aspirations are global.
Nito P delivers a blend of bravado, danceable rhythms, and street-smart lyricism. Nito-P’s ability to switch between celebratory Hip-Hop and reflective street rap gives the project a dynamic feel, making it a solid entry in the expanding world of Afrobeats.
Nito-P is currently working on his debut album, which promises to further cement his status as a rising star in the African music scene. With his sights set on winning a Grammy and becoming the best rapper in Africa, Nito-P remains dedicated to his craft and committed to pushing the boundaries of his sound.
In conclusion, Nito-P’s journey as a Hip-Hop artiste demonstrates not only his musical growth but also the broader evolution of Afrobeats in the global music scene. With his unique sound, unwavering dedication, and a clear vision for his career, Nito-P is well-positioned to leave a lasting impact on the genre. As Afrobeats continues to gain international recognition, Nito-P stands among the artistes shaping its future and expanding its reach worldwide.
