Quickteller, Verve Partner Multichoice On African Creativity

Quickteller and Verve have announced their sponsorship of the 10th edition of the prestigious Africa Movie Viewers’ Choice Awards (AMVCA) in a bid to promote African creativity.

The sponsorship is in line with their continued commitment to support the African creative industry and celebrate the robust African heritage, Interswitch Group’s flagship brands.

The award ceremony, which is scheduled to take place on Friday, 10th and Saturday, 11th of May, 2024 in Victoria Island, Lagos, will bring together talented actors, filmmakers, directors, and other industry professionals from across Africa.

Since its inception in 2013, the AMVCA has established itself as the pinnacle of Africa’s cultural diversity, showcasing and celebrating exceptional productions and performances that captivate audiences across the continent and beyond.

Verve will be sponsoring the highly coveted Best Lead Actor category which features an outstanding lineup of nominees who have left an indelible mark on the African film landscape.

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They include Wale Ojo (Breath of Life), Stan Nze (Afamefuna), Marc Zinga (Omen), Gideon Okeke (Egun), Daniel Ezekiel (Blood Vessel), Richard Mofe-Damijo (The Black Book), Lateef Adedimeji (Jagun Jagun – The Warrior), and Gabriel Afolayan (This is Lagos).

Quickteller, on the other hand, is set to sponsor the Best Supporting Actress award category. The nominees in this category are the epitome of talent and versatility, with actresses such as Ajoke Silva (Over the Bridge), Fathia Balogun (Jagun Jagun – The Warrior), Bimbo Akintola (The Black Book), Genoveva Umeh (Breath of Life), Eliane Umuhire (Omen), Tana Adelana (Ijogbon – Chaos), and Ejiro Onojaife (The Origin: Madam Koi Koi) vying for the coveted accolade.

Commenting on the sponsorship of the 10th AMVCA, Executive vice president, Group Marketing and Corporate Communications, Interswitch Group, Cherry Eromosele said, Interswitch’s sponsorship for the 10th edition of the Africa Magic Viewers’ Choice Awards reflects our steadfast dedication to fostering the creative landscape of Africa.

To Eromosele, “This initiative goes beyond merely celebrating cultural diversity and talent; it’s about recognizing and honouring the storytellers who dedicate themselves to bringing African narratives to the forefront. Our Verve and Quickteller brands are proud to contribute to this journey of acknowledgment and celebration.”

Interswitch said it is committed to supporting African creatives, fostering innovation, and showcasing the continent’s cultural heritage on a global scale, believing that, by supporting AMVCAs, Interswitch reinforces its unwavering dedication to the growth and development of Africa’s creative industry and its talents.