Reality TV Show Season 3 To Empower Nigerian Women

The chief executive officer of Mother of Models International and creator of the 40andFabulousNaija Reality TV Show, Amb. Jolly Abani, says the initiative is designed to educate, heal and reposition Nigerian women aged 40 and above.

At a press conference yesterday in Abuja, Abani appealed for more support from partners, sponsors and broadcasters as preparations for Season 3 of the programme intensifies.

She said the reality TV show provides training, empowerment and opportunities for women, children and older people across communities.

“This landmark 40andFabulousNaija Season 3 grand finale will hold on 21st March, 2026, at Congress Hall, Transcorp Hilton, Abuja.

“40andFabulousNaija is not just a show, it is a movement. It is therapy, empowerment and a second chance for women who need healing to become whole again.

“The project seeks to challenge stereotypes that often sideline women over 40, including single mothers, divorcees, widows and survivors of abuse,” she said.

According to her, for far too long, women in their 40s have been marginalised, often perceived as having lost their youthfulness, and sadly discouraged from pursuing their dreams, ambitions, and purpose.

“It was created to explore, celebrate and unlock the untapped potential of mature women and since its inception, the show has remained a beacon of hope, strength, and renewed confidence for women across Nigeria and beyond,” she added.

She added that 40andFabulousNaija reaches millions of households nationwide, cutting across families, professionals, decision-makers, and mature consumers with strong purchasing power.

This show is not just entertainment, it is transformational storytelling, promoting values of growth, resilience, faith, entrepreneurship and nation-building, Abani said.

Similarly, Ep executive producer, Kennedy Aja Chukwuma, said that Season 3 of the show would feature both women and men, with women living in the house while men join on weekends to network, party and showcase their businesses.

He said auditions are currently ongoing, with interested participants asked to text 40 to 205 for registration details.