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TomTom Hosts 2025 BTI Verse Challenge In Ikorodu

by Leadership News
4 months ago
in Business
TomTom
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The TomTom Breathe Through It (BTI) Verse Challenge – Barz on Wheelz was concluded at the weekend with an outdoor finale at the open field of Ikorodu Town Hall.

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The final stop of the four-week Lagos-wide tour concluded a campaign that celebrated raw talent, resilience, and the power of young voices across the city.

The Ikorodu edition saw over 95 contestants step up to the mic in a heated lyrical contest, culminating in a tightly contested final battle between Rasheed Kune, a.k.a. Raskapella, and Abednego Jacob, a.k.a. Abednego Noris, a visually impaired performer whose performance was both moving and masterfully delivered.

Raskapella emerged as the winner, impressing the judges with his commanding presence, authentic flow, and lyrical depth. He received a N1 million cash prize, a six-month supply of TomTom, and a coveted spot in the TomTom Breathe Academy, a virtual learning experience tailored to equip winners with tools to build sustainable creative careers.

 

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In recognition of his extraordinary performance and tenacity, Tomtom awarded Abednego Noris a N300,000 consolation prize.

 

The final event was judged by a panel of respected voices: Afro-street music icon Small Doctor, rap star Candy Bleakz, and Hon. Okematti Azeez Adebola, Welfare Director of the Ikorodu-Oga Development Association. Their combined insights balanced street authenticity, industry expertise, and community perspective in selecting the top talents.

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Reflecting on the tour, category manager, Gum and Candy, Cadbury West Africa, Abidemi Ajayi, stated, “The BTI Verse Challenge has done more than discover talent; it has opened doors. These stories of expression, empowerment, and evolution are from Raskapella’s brilliance to Abednego Noris’ inspiring courage and Kamsi Vanilla’s barrier-breaking moment. Through the Breathe Academy, we continue that journey with education, guidance, and real industry tools.”


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