Why Terra Provides Range Of Choices To Consumers –TGI

Tropical General Investments (TGI) Group has explained that Terra Seasoning Cube decided to provide a range of choices for consumers of Terra Seasoning cubes because of the company’s resolve to always put the interest of its numerous consumers first.

In a statement by the company, TGI Group’s executive director, Deepanjan Roy, said, “We are aware of consumer expectations from us. The growing popularity of Terra Seasoning cubes is as a result of its exciting variants of chicken, beef, jollof and shrimp offering desired flavour and aroma that perfects your everyday meals.”

Also, according to the statement, the chief marketing officer, TGI Group, Probal Bhattacharya, said that the growing acceptance of Terra Seasoning Cubes is largely due to the assortment of quality variants that it has on offer for the consumers.

He said, “Beyond the superior flavour and taste that the variants of Terra Seasoning Cubes add to the cooking pots across the country, they cater to a large number of discerning consumers desirous of its unique exciting flavours for their varied meals.’’

The company further said that as part of efforts to offer exciting choices and deepen consumer affinity, Terra Seasoning Cube recently unveiled its Jollof Seasoning Cube and Shrimp Seasoning Cubes and that these new variants introduced earlier this year would join the already existing variants of Beef and Chicken Seasoning Cubes to cater to the flavour preferences of a wider spectrum of consumers across Nigeria.

‘‘The resolve to continually excite the market with value-adding varieties of Terra Seasoning Cubes prompted the introduction of these variants that started with the introduction of both the Beef flavour and Chicken flavour. Other variants like shrimp and Jollof have since followed to cater to the needs of the different segments of the market that are particular about specific flavours they want to experience in their meals.

‘‘The variants of Terra Seasoning Cube are as different in taste as they are in composition. The key ingredients like onion, pepper, thyme and turmeric along with other ingredients are combined to give your jollof rice it’s smoky, bottom-pot taste and aroma just as a combination of real shrimp, garlic and chili produces that distinct seafood aroma and taste unique to meals cooked with the Terra Shrimp Seasoning Cubes,’’ the statement read.