With The Sauced Expo We’re Determined To Empower African Youths Through Digital Marketing, Product Design Skills – Omobobola

The Convener of The Sauced Expo and Co-founder of Sauced Media, Omobobola Ajomale, has disclosed that his company remains fully committed to training African youths in digital marketing, content creation, product design, project management, and other relevant skills through his partner brand The Sauced Academy with his exec. partner Aderinsola Ademefun

In an interview with journalists in Abuja, Omobobola reiterated that the mission of The Sauced Expo is simple: to bridge the gap between young people and the tech industry—especially for those who don’t know how to code. “We want to break the myth that tech is only for coders and developers,” he said.

“Our objective is to show students and early-career professionals how they can thrive in tech through alternative roles like digital marketing, content creation, product design, project management, personal branding, data analysis, graphic and video design, and more. It’s all about democratizing access to tech,” he added.

The Sauced Media is a media-tech brand that focuses on amplifying  the online presence of brands and organizations. The company specializes in social media management, press publications, brand strategy, digital marketing, event media, and web management.

“We believe that content is power and when paired with the right information and access, it can spark transformation in individuals, communities, and economies. That’s why we created The Sauced Expo to be a platform that educates, connects, and empowers,” Ajomale said.

He described himself as a digital marketer, brand strategist, tech advocate, and youth empowerment speaker with a track record of building platforms that help African youths access real opportunities in media, tech, and business.

“The Sauced Expo is not just an event, it’s a statement of intent. We saw it as a strategic opportunity to position ourselves at the forefront of the non-coding tech education movement in Nigeria. It gave us the chance to demonstrate how media, content, and tech can work together to drive real transformation, especially among students and young professionals,” he noted.

Omobobola’s advice to young people is clear: “Start where you are. Learn what you can. Collaborate widely. And stay consistent. The tech industry isn’t just about coding; it’s about solving problems. Whether you’re a writer, a designer, a strategist, a videographer, or a community builder—you can find your lane in tech.”

He encouraged youths to “use platforms like The Sauced Expo to discover, network, and take action. Most importantly, don’t wait for perfect conditions. Get Sauced now.”

He revealed that one of the core goals of The Sauced Media, through its partner brand The Sauced Academy, is to equip youths with the right mindset, skills, and visibility to land jobs or launch their own digital careers.

“Our events and content platforms are designed to connect attendees with real-world professionals, hiring managers, mentors, and tools. That’s how we turn insight into income and knowledge into opportunities,” he explained.

Omobobola noted that the initiative has already impacted more than 300 young Nigerians, exposing them to non-traditional tech roles, boosting their confidence, and helping them discover career paths they never knew existed.

“To scale this, the government and private sector need to invest in digital infrastructure, sponsor youth-focused expos like ours, embed digital literacy programs in schools, and fund grants or mentorship programs that support creatives and techies alike. The future isn’t just digital, it’s collaborative,” he emphasized.

The first edition of The Sauced Expo was held on July 27, 2024, in Minna, Niger State, and featured key figures like Mr. Aminu Bello, Senior Special Assistant to the Commissioner of Digital Economy, among other notable brands.

“For our next edition, we’re expanding to Abuja with a target of over 1,000 youth attendees. We aim to scale the impact and are seeking sponsorships from brands like Red Bull, MTN, HP, and Microsoft to help us drive access to non-coding tech opportunities and empower the next generation,” he said.