10th AMVCA Set For May, Odugbemi Returns As Head of Jury

The 10th edition of the Africa Magic Viewers Choice Awards (AMVCA) is set to hold May 10 to 11, with filmmaker, Femi Odugbemi returning as head of jury for the awards.

An annual event, the AMVCA recognizes outstanding achievements in television and film production. The tenth edition is a two-day celebration that kickstarts with the Young Filmmakers and Content Creators event early May 10, and a Cultural Day in the evening, and wraps up with an Awards Night on May 11.

Announcing the dates of the awards was Multichoice, Head of Content and West Africa Channels, Dr Busola Tejumola, who described the occasion as not just a celebration of excellent filmmaking, but of a heritage that has impacted lives and developed talents across the continent.

Commending the list of quality film entries for the year, which she said challenged the jury, Tejumola said the organizers Multichoice and Africa Magic are making some changes to the award categories.

“For this special edition, we are making changes to the award categories. The Best Actor and Best Actress categories will now be determined by the jury. We are also delighted to announce that veteran film director, producer and writer, Femi Odugbemi, as the head judge for the 10th AMVCA.

“In partnership with our sponsors, we call on Africa to join in this celebration, as we begin with the announcement of final nominees in each category, live, across all Africa Magic channels on March 24, at 8pm.”

The voting portal, she said will open immediately after the announcement of final nominees.

Speaking of his role as head jury of the awards, Odugbemi said AMVCA is celebrated for its unwavering dedication to excellence. “The jury is dedicated to ensuring only the most outstanding works earn a spot on the nomination list.

“Having served as the head judge in previous editions, I can unequivocally state that evaluating the remarkable submissions by talents across Africa is an extremely challenging task. I assure everyone that the final selection will truly represent the best in the field.”